Virgin Games wins ‘Best Gaming Affiliate Programme’ at Affiliate Marketing Industry’s a4uAwards 2008 - Press Release

London, Monday 9th June 2008 – Virgin Games today announced that it has won the title of ‘Best Gaming Affiliate Programme’ at the affiliate marketing industry’s a4uAwards 2008 - the most prestigious affiliate awards ceremony in the UK.

Sixteen awards reflecting all areas of affiliate marketing were announced in front of more than 400 industry specialists at the Award ceremony on Thursday 5th June at the Sheraton Park Lane Hotel, London.

The event was organised by the largest UK affiliate community, the 24,000 member strong affiliates4u.com (formerly the a4uforum), to reward excellence and innovation of both affiliates and experienced affiliate marketing marketers.

The independent judging panel, consisting of some of the most experienced practitioners across the industry, used a 200 points system to choose Virgin Games affiliate programme for its commercial impact, creativeness and use of innovative tools for affiliates.

Virgin Games was one of only four companies to be shortlisted for the ‘Gaming & Casino’ Vertical category, and fought off tough competition from other well-established brands such as Jackpotjoy (awarded ‘Highly Commended’) and Income Access.

Pierrick Leveque, Head of Affiliates, Virgin Games, commented:

“We are overjoyed to be recognised as the winner of the ‘Gaming & Casino’ Vertical category at the a4uAwards. We were up against some highly reputable brands with well-established affiliate program and are immensely proud to have been awarded the top prize.

“For our work to be recognised by the largest affiliate community in the UK is an honour for Virgin Games, and a testimony to the quality and commitment of the affiliate partners we are working with. As a team, we have gone from strength to strength over the past two years, and we will continue to work hard on our affiliates program to ensure that our partners are provided for many years to come with efficient customer service, a solid reporting system and quality marketing tools.”

Matthew Wood, Organiser of the a4uAwards, commented:

"Virgin Games were a very worthy winner. With such a big brand to work with, they could easily rest on their laurels, but this simply isn't the case. They won due to their unquestionable success with figures from the program: growth in both Affiliates wanting to work with them; and the subsequent registrations uplift. Both of which speak volumes."

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