Monday, October 14, 2024

SEO News Media Blog

 SEO News Media Blog


Media Man Web Tips

SEO. European, Australia, International, Global






International SEO Strategies: Optimization Tips for Expanding European Businesses to International Markets, Be In Australia, United States and Global Markets Everywhere


Sectors: Pop Culture, Gaming, Tech/Innovation, Sports Business, Lifestyle, b2b


Stepping into the global arena is a big and exciting growth stage for European business. It can help you multiply brand awareness and revenues while also letting you get one step ahead of the competition. Yet, while it is undoubtedly an important step for scaling your company, the big question is – how can you successfully handle expanding business globally?


Apart from conducting thorough market research, adjusting your product/service offering to meet new markets’ needs, and building a thorough marketing tactic, there is one thing businesses often miss out of sight – search engine optimization (SEO). International SEO strategies help you acquire instant visibility in new markets and drive qualified leads right to your website. They can become a powerful yet cost-effective completion to your overall marketing efforts.


In this news article, we’ll guide you through the core stages of SEO for European businesses seeking expansion to help you develop a strategy that brings you to your goals!


Studying the Market and Your Competition


Comprehensive international market research and an in-depth understanding of local competition are the keys to expanding business globally. It can give you the following benefits:


Understanding cultural nuances and location-specific consumer behavior trends.


Understanding the state of competition and defining your company’s viability in the given setting.


Uncovering current market trends and predicting future trends.


Identifying potential risks and challenges caused by region-specific laws, political situations, or economic stability.


Detecting the most profitable markets based on size, demand, and purchasing power.


Conducting thorough research is also crucial for building your European SEO tactic. During market analysis, you can leverage tools like SEMrush or similar to tap into your target market’s SEO specifics. If you aren’t familiar with this tool yet, you can check out SEMrush Review or research similar SEO tools that can aid you in the process.


Once you pick a tool that works for you, use it to conduct:


Competitor analysis in your target area. A competitor analysis tool will help you peep into your direct and indirect competitors’ strategies for dominating search engine result pages (SERPs) in a specific region. This should help you determine gaps and opportunities.


Keyword research. Multilingual keyword research is a pivotal stage in your SEO expansion tactic, as keywords help you appear in relevant SERPs. By researching them in advance, you can outline the key target queries for your future tactic to know what to focus on.


Leveraging Multilingual and International SEO Best Practices


When expanding to new markets, most likely, you will have to engage in multilingual SEO. Simply put, you will have to adjust your tactic to different regions and languages.


So how do you do this? The obvious answer is that you have to translate your site into your target languages. Your first urge might be to translate your entire site, which seems logical as having all your site pages translated should contribute to a consistent user experience. However, the truth is that not all your pages and content might be up-to-date and relevant enough to spend time translating them.


Here is a good roadmap to guide your international search engine optimization content tactic:


First, focus on translating the main pages that people typically visit on your site, such as your homepage, navigation tools/menu, CTAs, etc.


Run an audit to detect which of your pages currently demonstrate the best performance in terms of rankings, traffic, and conversions and translate them as well.


Identify target regions’ top high-volume keywords using international SEO tools and translate pages corresponding to these queries.


Leverage language meta or X tags to translate your content. These bits of code are specifically used to tell search engines which languages your content spans and, hence, help them rank you for global search.


When optimizing old content, keep an eye on any location or culture-specific statements that need to be adapted to resonate with different target audiences.


Create well-optimized localized content crafted specifically to match readers’ needs and pain points across different countries.


Media Man Pro tip: Do not neglect the importance of multilingual keyword research. It’s important to remember that popular queries can vary greatly from one region to another due to their cultural specs. Also, it’s important to note that your primary keywords can have different search volumes and competition when translated into other languages. Hence, conducting thorough research is pivotal for success.


Creating a Strategy for Building Quality Links Internationally


Link-building is a special element of European and global SEO. Since links act as votes of trust for search engines and users, earning them is a good way to establish credibility in new markets. Needless to say, the more credible your brand will look to new audiences, the more likely they will convert.


So, how do you earn quality backlinks from reputable resources from all across the world? There are a few steps you need to take:


Tailor your content to match your target regions’ cultural needs and specs.


Work with professional translators to translate your top-performing pages to your target languages.


Ensure you consistently deliver share-worthy content that offers a unique perspective on the topic, shares unique insights or findings, and deserves to be featured in other articles.


Diversify your content types – leverage how-to’s, evergreen content, case studies, research findings, infographics, and other types of content that frequently receive backlinks.


Using these tips and top-notch content, you can earn links naturally. However, you can leverage additional tricks to speed up the link acquisition process, such as guest posting and building relationships with bloggers and webmasters who can become your potential link donors. To do this, you need to identify the top websites and blogs relevant to your niche in target areas and start seeking opportunities to earn links from them. You can also leverage competitor analysis to see where your competitors get their backlinks from and maybe leverage the same resources for guest blogging.


And don’t forget about collaborating with influencers. These days, social media influencers have a lot of trust from their audience, making them a perfect addition to your global SEO tactic. With their help, you can greatly boost brand awareness and drive many qualified leads while earning your customers’ trust and loyalty across different markets. To use this to your benefit, you need to find global influencers who reach out to your target audiences and seek partnerships with them.


Conclusion


When your business grows into new regions such as Australia and the U.S, this is exciting and, at the same, challenging. Expanding to international markets takes a lot of preparation and consistent work to learn what your target audience in each region needs and ensure you cater to them.


Among different expansion techniques, international search engine optimization plays an important role in getting you in front of new audiences and capturing their attention. Now you know what global SEO software and tactics you need to use to make this a reality. Start using the tips we shared here in practice to dominate global SERPs and expand successfully!


And remember, Media Man: Putting Your Name (And Brand) Out There! (Media Man Editors with A.I assistance)


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Media Man Web Tips


Content Strategy


A strong content strategy is important for achieving success in natural SEO. Here are some key points you need to consider: 


1. Audience Research: Understand your national audience’s demographics, interests, and pain points. It helps to craft content that resonates with your audience.


2. Keyword Optimization: Conduct thorough keyword research to find the most relevant national keywords. Then, incorporate them naturally into your content.


3. Content Planning: Develop a content calendar outlining topics, formats, and publication schedules to maintain consistency and relevance.


4. High-Quality Content Creation: Focus on producing high-quality, informative, and engaging content. This will help provide value to your audience and encourage social sharing and backlinking.


5. Localized Content: Tailor some content to specific regions within the country to address local interests and preferences. The key is to increase media and audience relevance.


6. Content Distribution: Implement a strategy to distribute your content across various channels. These include your website, social media platforms, email newsletters, and industry-related forums or communities.


7. Content Promotion: Actively promote your content through all social media advertising platforms, influencer partnerships, and more. You can also reach out to industry publications and blogs to increase visibility and attract backlinks.


8. Regular Updates and Maintenance: Continuously monitor and update your content. It helps to make sure it remains relevant and up-to-date with current trends and industry developments.


9. User Experience Optimization: Prioritize the user experience by ensuring your content is easily accessible to everyone. Always make your content mobile-friendly and structured for readability. 


10. Analytics and Optimization: Track key metrics such as traffic, engagement, and conversions to measure the effectiveness of your content strategy. Use this data to refine your approach and optimize future content efforts for better results.


Conclusion 


In conclusion, mastering Media including Media Man News (media) SEO is extremely important for sustainable online growth in today’s digital landscape. 


Businesses can build a strong local, state and international (global) presence, draw in targeted guests, and increase conversions by putting into practice a complete plan that includes keyword research, on- and off-page optimization, content production, and ongoing monitoring and improvement. 


As search engines constantly evolve and user behaviors change, staying up-to-date and adapting strategies will be key to enhancing national visibility over time. You will be ready to make use of the full potential of Media Man SEO and pave the way for the long-term success and growth of your business with these strategies. 


Sectors include but not limited to online news, pop culture, gaming and casino, combat sports, digital trends, industry and trade events, cryptocurrency, property/real estate, lifestyle and the news media business. (via Media Man with A.I)


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Wednesday, October 02, 2024

SEO News Media Blog

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Pop Culture, Streaming and Wrestling News











Media Man Web Tips


What Is Online Publishing?

If you’re reading this, chances are you’re familiar with at least some basic forms of online publishing. But what is online publishing, exactly?


In the most general sense, online publishing simply refers to any kind of content that’s published and distributed on the internet. This could include anything from blog posts and articles to video content creation and infographics.


But while the definition of online publishing is fairly straightforward, there’s a lot more to it than meets the eye (like: what digital publishing platforms to use). In this complete guide, we’ll take a closer look at everything you need to know about online publishing.

By the end of this article, you should have a firm understanding of what online publishing is and how it can be used to reach your target audience. So let’s get started!


Benefits Of Online Publishing

There are many benefits of online publishing, including:


Reach a global audience: Digital publications will find that they can reach readers all over the world with just a few clicks.

Cost-effective: There are no printing or distribution costs associated with online publishing, so it can be a very cost-effective way to get your work out there.


Immediate feedback: Readers can leave comments and feedback on your work almost immediately, which can be extremely valuable for getting constructive criticism and improving future work.


Increased visibility: E-publishing can help increase the visibility of your work, which can lead to more readers and followers. Folks can find you easily with a wifi connection, even using their smartphone, laptops, or e-reader to access your published content.

Greater control: With online publishing, you have complete control over how your work is presented and distributed, so you can make sure it reaches the right audience.


Monetization: There are plenty of ways to monetize your content, like serving ads on your page to readers, subscriptions-based business models, affiliate marketing links, or sponsored content.


Types Of Content For Online Publishing

There are many different types of content that can be published online, from blog posts and articles to eBooks and audio files. The best way to determine what type of content will work best for your online publication is to consider your audience and what they are looking for. Here are some popular types of content for online publishing:


Blog Posts: Blog posts are a great way to share your thoughts and ideas with the world. They can be about any topic you like, and you can easily incorporate images, videos, and links into your post to make it more engaging.


Articles: Articles are similar to blog posts, but they tend to be more informative in nature. If you have expertise on a particular subject, writing articles can be a great way to share your knowledge with others.


Digital Magazines: Digital or online magazines generally follow the format you would expect from a traditional, in-print magazine…only, they are entirely online. An example would be The Ecclesiestical Review, an arts and culture magazine.


eBooks: eBooks are a great way to share longer pieces of writing with your audience. They can be downloaded and read on various devices, increasing functionality and convenience for busy people who want to learn more about a certain topic.


Audio Files: Audio files are another popular type of content for online publishing. You can create podcasts or simply record yourself talking about a particular subject. This is a great option for people who prefer to listen to information instead of reading it.

Interactive Content: This may include something simple like the ability to “zoom in/out” on a product photo but it can also go more in-depth with multimedia elements. Think: reader instigated animations, parallax scrolling, or embedded tutorials/wizards.


Examples Of Online Publishing

There are a number of different ways that you can publish online, and the method that you choose will depend on your specific goals and needs. Here are some common examples of online publishing:


Blogs: A blog is a personal website or web diary where you can share your thoughts and ideas with the world. You can set up a blog for free using platforms like WordPress or Blogger.


Podcasts: A podcast is audio content usually published on third-party platforms like Spotify or Apple Podcasts. Podcasts are great because they can be collaborative; you can invite guests and experts to join you in discussions.


Social media: Social media platforms like Facebook, Twitter, and Instagram are great ways to share your content with a large audience. You can use social media to promote your blog posts, articles, or other forms of content.


E-commerce: If you sell products or services online, then you’re already engaged in e-commerce publishing for retailers. This type of publishing involves creating product pages, catalogs, descriptions, and other forms of content that help promote and sell your products or services.


Press releases: Press releases are short announcements that are often used to promote events or product launches. They can be published on your website or distributed to news outlets and other websites in an effort to generate publicity for your business.


Apps: You may decide to design and promote your own mobile app, whatever that might look like for your unique product/service. The app then becomes your published content and you would manage and promote it accordingly.


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Pro Wrestling, MMA, Combat Sports



Pro Wrestling


WWE Premium Live Events (2024)


The List


King and Queen of the Ring 

May 25, 2024

Venue: Jeddah Superdome

City: Jeddah, Saudi Arabia


WWE NXT Battleground

June 9, 2024

Venue: UFC Apex

City: Las Vegas, Nevada


WWE Clash at the Castle 

June 15, 2024

Venue: OVO Hydro

City: Glasgow, Scotland


WWE Money in the Bank 

July 6, 2024

Venue: Scotiabank Arena

City: Toronto, Ontario, Canada


WWE NXT Heatwave

July 7, 2024

Venue: Scotiabank Arena

City: Toronto, Ontario, Canada


WWE SummerSlam 

August 3, 2024

Venue: Cleveland Browns Stadium

City: Cleveland, Ohio


WWE Bash in Berlin 

August 31, 2024

Venue: Mercedes-Benz Arena

City: Berlin, Germany








Pro Wrestling


All Elite Wrestling 



AEW Dynamite

Friday, August 16, 2024

Saturday, July 27, 2024

Saturday, June 15, 2024

SEO News Blog

SEO News Blog


Cryptocurrency News





June 14, 2024

Crypto Bears in charge

Market picture

Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.


Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.


Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.


News background


JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.


According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.


Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse. 


Terraform Labs will cease operations and hand over management of the network to the community.


MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."


The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.


Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.




Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia

June 6, 2024



Crown Resorts  to become UFC’s @UFC Event Experiences & Entertainment Partner and “Official UFC Fan Hotel” in Australia


UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), today announced Crown Resorts as the “Official UFC Fan Hotel” and the “Official Event Experiences and Entertainment Partner of UFC” in Australia.


Making the announcement today at Crown Melbourne was No.1 UFC featherweight contender and former champion, Alexander Volkanovski; Peter Kloczko, Vice President Australia and New Zealand, UFC; and Crown Resorts CEO, Ciarán Carruthers.


A first-of-its-kind partnership for UFC in Australia, Crown’s resorts in Melbourne, Sydney, and Perth will deliver an exciting program of unique experiences mixing Crown’s diverse on-site offerings with UFC’s year-round calendar. Crown will also play a major role hosting fan activity during UFC event weeks in Australia.


UFC’s economic impact in Australia to date has been significant. UFC 284: MAKHACHEV vs. VOLKANOVSKI in Perth last February featured a sold-out RAC Arena with 14,124 fans in attendance, 63% of which came from outside Western Australia, and generated a $A42.8 million economic impact for the city and surrounding region.   The event provided global exposure for Perth and WA, with 44 billion media impressions valued at over $A1 billion. UFC 243: WHITTAKER vs. ADESANYA in Melbourne in 2019 attracted 57,127 fans and generated a $A109.1 million economic impact for the region.


With multi-year deals in place between UFC and the NSW and WA Governments that guarantee multiple blockbuster events in Australia, Crown's partnership with UFC underpins its strategy to help bolster Australia's tourism resurgence by supporting major events that significantly contribute to local economies and attract global audiences.


Perfectly timed with UFC’s return to Perth for UFC 305 at RAC Arena on Sunday, August 18, Crown will be launching exclusive offers and a range of on-site deals to enhance the experience for travelling and local fans.


During UFC’s live events in Australia, Crown will also have a highly visible brand presence in the world-famous Octagon and will be integrated into pay-per-view event broadcasts. The partnership will also feature UFC athlete and talent ambassadors, access to premium UFC event ticketing, hospitality and experiences for VIP and Crown Rewards members, as well as promotion across digital and social media.


“We could not be more excited to partner with Crown Resorts and bring the absolute best of the best to our fans,” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE – TKO.


“UFC is a world leader when it comes to premium live events and our content offerings. Similarly, Crown’s three Australian resorts and their commitment to the guest experience is second to none – it’s a perfect pairing. We look forward to building on this partnership for years to come,” added Smith.


Crown Resorts CEO, Ciarán Carruthers, emphasised that the partnership with UFC marks a significant collaboration, providing Crown guests and members with exclusive, unforgettable UFC experiences that are unavailable elsewhere.


“By teaming up with UFC, Crown is affirming its commitment to offering dynamic experiences that engage global audiences. This partnership represents Crown's dedication to energising communities and driving Australia's tourism resurgence; drawing guests to our cities and to our Crown properties that are renowned as the very best in entertainment, dining and accommodation,” Mr Carruthers said.


Fans can also enjoy all Crown has to offer as the group now boasts the title of Official UFC Watch Party and After Party venues.


Stay tuned for more announcements as UFC builds out the highly anticipated UFC 305 Fight Week Schedule. Fans can register their interest and keep up to date at UFC.com/Perth and book all their accommodation needs with Crown Resorts.


(Source: UFC)


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(Image credit: UFC)



SEO And X Buzz For Pop Culture




Pro Wrestling And Pop Culture Connection


Combat Sports and Contact Sports Connection


News Bytes via Media Man


UFC Partners With Crown Resorts (Melbourne, Australia)


WWE NXT Battleground at UFC Apex, Las Vegas this weekend. June 9, 2024


UFC Teams Up With PCYC (Sydney, Australia), as per tip off 6 months ago


UFC Explored Venue Deal With Manly Warringah Leagues Club (Sea Eagles). Brookville, Sydney, Australia


WWE prepares for shows In Glasgow, Scotland and Japan!


WWE NXT ratings up; TNA Wrestling helps keep positive momentum leading into Battleground


Pro wrestling "forbidden door" strategy helps ignite fan and sports media interest; Fresh dream matches!


UFC press conference cancelled in Dublin, Ireland. Numerous political type protests happening in Ireland. UFC staying clear of political drama says Media Man agency


Bare Knuckle Fighting Championship enjoys additional media buzz since Conor McGregor deal announced


WWE Raw broadcast deal on track with Netflix including in Australia


Most Valuable Promotions: Jake Paul receiving alternative fight proposals from would be opponents to replace Mike Tyson, Tyson camp hopeful of Paul fight via Netflix before end of 2024


CBD, Canna, alternative health b2b deals prevent in combat sports sector. Carma prevalent brand with Mike Tyson, Ric Flair, Hulk Hogan...


CBD: Matt Riddle, RVD and Sean Morley also prominent figures with other brands, dispensaries and outlets


Pro wrestling and MMA promotions become more educated about benefits of SEO for websites to drive extra quality traffic, buzz. Helps sell more tickets, merch and grab additional balanced and positive news media coverage


Australian boxing gym exploring potential documentary; Australian, Russian and U.S connection. Stay tuned!


Josh Barnett's Bloodspot aka Bloodsport Bushido big hit with fans and combat sports media in Japan. Ryogoku, Kokugikan, Tokyo - June 22, 2024


Australian based sports agency receives additional government backed support; Need to know basis! More selective of brand partners, affiliates and associates. Under the watercooler!


TMZ Sports becomes even more active in pro wrestling, MMA and boxing coverage


Additional details to follow.


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Cryptocurrency News via Media Man and FxPro

June 14, 2024

Crypto Bears in charge

Market picture


Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.


Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.


Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.


News background


JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.


According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.


Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse. 


Terraform Labs will cease operations and hand over management of the network to the community.


MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."


The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.


Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.



Poker/Casino News

Las Vegas  

June 14, 2024

World Series Of Poker 

Poker superstar in contention for 11th career WSOP victory


Nevada (Las Vegas) - Phil Ivey is in contention for his 11th career World Series of Poker victory. But the poker superstar has two formidable opponents standing in his way. After playing deep into the morning Thursday, action in the star-studded $10,000 buy-in Limit 2-7 Triple Draw Championship Six-Handed event is set to resume at 4 p.m. this afternoon at Horseshoe Las Vegas. The final table will be streamed on PokerGO’s YouTube channel. Ivey is third in chips, trailing Danny Wong and six-time WSOP winner Jason Mercier. The final three players own a combined 17 bracelets, which are awarded for WSOP victories.



Donald Trump talks bitcoin mining and policy at Mar-a-Lago

June 13, 2024

Donald Trump met with leading bitcoin mining executives at the former president's Mar-a-Lago residence Tuesday, engaging with them on related policy issues.


Why it matters: It's the latest development in the presumptive Republican presidential nominee's newfound embrace of the cryptocurrency industry, as he continues to force it into the 2024 election conversation.


Behind the scenes: The mining industry's "Power 30" was in the room, nine to 11 executives from firms collectively representing 30% of the total computing power on the Bitcoin network, according to Jayson Browder, a senior vice president at Marathon Digital, one of the largest publicly-traded mining firms in the U.S.


Executives from Riot Platforms, Terawulf, CleanSpark, Core Scientific, Arkon Energy, Cholla Energy and Exacore were among those in attendance, CNBC reported.


Trump held an Auradine ASIC chip in his hand and was pleased: "He was like, 'Made in America.' Great," Browder said, describing the event for Axios.


Zoom in: Browder described Trump as prepared and informed.


Trump brought up the U.S. Department of Energy's attempt to mandate energy surveys on crypto miners and how crypto prevailed over the Biden administration when one company sued, and won. (The EIA has since decided to temporarily suspend it.)


He also brought up the 30% excise tax the Biden administration proposed for bitcoin miners — based in part to address environmental concerns — in the 2025 budget, Browder said.


Trump spoke of the U.S-China power competition, artificial intelligence, and his desire for the U.S. to be the clear winner in that respect.


Between the lines: "I know what they've been doing to you guys," is the gist of what Trump was trying to convey, according to Browder.


"He understood how bitcoin mining would support these things like AI."


Friction point: The Power 30 impressed upon Trump in the meeting that what they wanted was to be treated fairly, Browder said — something they feel they haven't experienced with the current administration.


Browder said he couldn't speak for the group as to whether they would stand behind Trump in the election, but said that Marathon would engage in the same way with the Biden campaign and the Democratic National Convention if they were "open and willing."


Browder says the group has sought meetings with the Biden administration, but has so far been unsuccessful. (AXIOS)


Full coverage and report via subscription to AXIOS.


https://axios.com/2024/06/13/donald-trump-bitcoin-mining-mar-a-lago

Thursday, May 02, 2024

SEO News Media Blog: Content News Media

SEO News Media Blog

Content News Media






SEO News


Search News Media News

Content News Media


Ways to find unique content ideas from real-life insights


Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.


Marketers often work at a distance from frontline operations.


We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.


We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. 


How, then, can you:


Know what to write about?

Insert meaningful insights into your landing pages or ad creative?

Effectively persuade your target audience that you are the clear choice over your competitors? 

Digging new wells to find new content

One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources. 


Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information. 


The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information. 


For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have. 


Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely. 


Here are a few ways to dig new wells to find new content. 


1. Source content from employees

The single greatest source of content is from front-line employees. Depending on your business, you might have: 


Salespeople

Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.

Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.

Customer service representatives (CSRs)

As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.

If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site. 

Those doing the work

Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.

By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.

Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail. 

Example of sourcing content from employees

I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.


In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation. 


He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.


For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions. 


When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions. 



2. Source content from current customers

Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process. 


If possible, make it a habit to regularly interview some of your current customers. Ask them questions about: 


Their pain points. 


How they researched options.

What mattered and didn’t matter to them as they made a decision.

You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts. 


Example of sourcing content from current customers

A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers. 


As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked. 


These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams. 


Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content. 



3. Source content from past customers


Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.


Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service. 


Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed. 


Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers. 


Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.


You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts. 


Example of sourcing content from past customers

One time, I was reading reviews for a new client in the home service industry.


A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam. 


One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.


When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler. 


4. Source content from competitors 

A surprising source of content ideas can come from your competitors.


As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts,  what can you learn from reading the reviews of your competitors? A lot!


Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.


These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting. 


Example of sourcing content from competitors

While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:


A lack of communication. 

Misunderstandings about the delivery and installation process. 

I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system. 


On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked. 


Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers. 


Dig deeper: Competitor content analysis: Here’s what you can learn


Start creating new content today

To create content that no one is creating, you need to get different sources no one else can get.


Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.


Gain valuable insights to tell your unique story and stand out.

Sunday, February 18, 2024

SEO News Media: SEO in today's digital media landscape

SEO News Media


Media Man Blog


Media Man SEO in today’s digital landscape

SEO for News Media, Pop Culture, Online Business and Traditional Business Models





Understanding Media Man SEO is important for every business looking to compete on a broader scale. Media Man SEO does not just consist of ranking higher in search results but also includes strategically optimizing your online presence. Similarly, it helps to captivate audiences across an entire country. So, get ready to look into the world of Media Man SEO, where we’ll explore what Media Man SEO is all about in this blog post.


Keyword Research Strategies for Media Man SEO

When it comes to Media Man SEO, keyword research is the most important part of your strategy. Here are some of the ways to find the right keywords every time:


1. Identifying high-volume news media keywords

Start by finding high-volume keywords relevant to your local, state and international audience. News media and beyond! These are terms with a higher search volume and are commonly used by people across the country. You can use a range of different tools, including Google Keyword Planner, SEMrush, or Ahrefs, to identify the right keywords.


2. Long-Tail Keyword Opportunities for National Optimization

Along with high-volume keywords, you must never overlook the power of long-tail keywords. Long-tail keywords are usually longer than high-volume keywords and are more specific. Even though they have a lower search volume individually, but collectively, they can drive targeted traffic to your site. Long-tail keywords often have less competition, which makes it easier to rank for them. You can make use of tools like AnswerThePublic or Google’s Autocomplete feature to find long-tail keyword options.


3. Competitor Analysis and Keyword Gap Identification

Always start by analyzing your competitors’ keyword strategies. This can help you understand what’s working in your company and what’s not. Identify your main competitors and carefully examine the keywords they are ranking for. Look for gaps in your competitors’ keyword strategies so that you can capitalize on them. You can use tools like SEMrush and SpyFu to conduct competitive keyword analysis and identify keyword gaps.


By using all these keyword research strategies, you can find the most useful and relevant keywords for your Media Man SEO campaign. You can ensure that you’re targeting the right audience and maximizing your online presence.


On-page optimization techniques

Boosting your website’s visibility and relevance in national search queries requires different on-page optimization strategies. By using SEO-friendly meta tags and titles, you create the first impression for users. Then, you can draw them in with short but catchy descriptions while seamlessly integrating targeted national keywords. These tags, including meta titles and descriptions, significantly influence user click-through rates in search engine results and highlight the need for both accuracy and relevance in their creation.


When structuring content for media relevance, it’s important to balance readability with search engine visibility. You must use clear headings and subheadings to help organize the content for easy navigation by users and indexing by search engines. Similarly, integrating targeted national keywords smoothly throughout the content is also equally important. However, it requires finesse to ensure that the language flows naturally and aligns with the intent of the audience.


Always avoid keyword stuffing. Utilizing variations of targeted keywords increases the scope of covered search queries and boosts the content’s national relevance. Furthermore, optimizing on-page aspects such as image alt text, URLs, and internal links with important keywords contributes to reinforcing the website’s overall SEO performance.


Off-Page SEO Tactics for Media, Online Media and News Media Visibility

It’s important to focus on off-page SEO tactics that help your website’s authority and reach to enhance your media and news media visibility. Building authoritative backlinks from relevant national websites involves strategic outreach efforts aimed at creating relationships with industry influencers and bloggers. By offering valuable content or insights, you can incentivize them to link back to your site and increase its credibility in the eyes of search engines. You must also actively participate in industry forums and online communities, which provide opportunities to earn backlinks from respected national sources.


Social media platforms play a very important role in promoting your brand on a national scale. It’s essential to maintain a consistent and engaging presence across relevant platforms. You can do this by producing and sharing content that resonates with your target audience. Interacting with followers and joining industry conversations also increases community engagement. Using paid advertising options on platforms like Facebook, Instagram, and X (formerly Twitter) can expand your brand’s reach to a local, state and international audience.


Furthermore, guest blogging and content syndication are effective off-page SEO strategies that can notably boost your national visibility. By contributing insightful guest posts to different national publications or industry blogs, you not only demonstrate your expertise but also attract new audiences. It also helps you earn valuable backlinks to your website. Similarly, distributing your content to authoritative national platforms, such as industry-specific websites, broadens your reach and increases your brand’s visibility across the country. However, it’s important to ensure that any syndicated content is original and optimized for each platform to avoid duplication and maximize its impact on your media SEO efforts.


Content Strategy for Media Man SEO Success

A strong content strategy is important for achieving success innational SEO. Here are some key points you need to consider:


1. Audience Research: Understand your national audience’s demographics, interests, and pain points. It helps to craft content that resonates with your audience.


2. Keyword Optimization: Conduct thorough keyword research to find the most relevant national keywords. Then, incorporate them naturally into your content.


3. Content Planning: Develop a content calendar outlining topics, formats, and publication schedules to maintain consistency and relevance.


4. High-Quality Content Creation: Focus on producing high-quality, informative, and engaging content. This will help provide value to your audience and encourage social sharing and backlinking.


5. Localized Content: Tailor some content to specific regions within the country to address local interests and preferences. The key is to increase media and audience relevance.


6. Content Distribution: Implement a strategy to distribute your content across various channels. These include your website, social media platforms, email newsletters, and industry-related forums or communities.


7. Content Promotion: Actively promote your content through all social media advertising platforms, influencer partnerships, and more. You can also reach out to industry publications and blogs to increase visibility and attract backlinks.


8. Regular Updates and Maintenance: Continuously monitor and update your content. It helps to make sure it remains relevant and up-to-date with current trends and industry developments.


9. User Experience Optimization: Prioritize the user experience by ensuring your content is easily accessible to everyone. Always make your content mobile-friendly and structured for readability.


10. Analytics and Optimization: Track key metrics such as traffic, engagement, and conversions to measure the effectiveness of your content strategy. Use this data to refine your approach and optimize future content efforts for better results.


Conclusion

In conclusion, mastering Media Man including Media Man News (media) SEO is extremely important for sustainable online growth in today’s digital landscape. Businesses can build a strong local, state and international (global) presence, draw in targeted guests, and increase conversions by putting into practice a complete plan that includes keyword research, on- and off-page optimization, content production, and ongoing monitoring and improvement. As search engines constantly evolve and user behaviors change, staying up-to-date and adapting strategies will be key to enhancing national visibility over time. You will be ready to make use of the full potential of Media Man SEO and pave the way for the long-term success and growth of your business with these strategies.


Sectors include but not limited to online news, pop culture, gaming and casino, combat sports, digital trends, industry and trade events, cryptocurrency, property/real estate, lifestyle and the news media business.


(via Media Man with A.I)