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SEO. European, Australia, International, Global

International SEO Strategies: Optimization Tips for Expanding European Businesses to International Markets, Be In Australia, United States and Global Markets Everywhere

Sectors: Pop Culture, Gaming, Tech/Innovation, Sports Business, Lifestyle, b2b

Stepping into the global arena is a big and exciting growth stage for European business. It can help you multiply brand awareness and revenues while also letting you get one step ahead of the competition. Yet, while it is undoubtedly an important step for scaling your company, the big question is – how can you successfully handle expanding business globally?

Apart from conducting thorough market research, adjusting your product/service offering to meet new markets’ needs, and building a thorough marketing tactic, there is one thing businesses often miss out of sight – search engine optimization (SEO). International SEO strategies help you acquire instant visibility in new markets and drive qualified leads right to your website. They can become a powerful yet cost-effective completion to your overall marketing efforts.

In this news article, we’ll guide you through the core stages of SEO for European businesses seeking expansion to help you develop a strategy that brings you to your goals!

Studying the Market and Your Competition

Comprehensive international market research and an in-depth understanding of local competition are the keys to expanding business globally. It can give you the following benefits:

Understanding cultural nuances and location-specific consumer behavior trends.

Understanding the state of competition and defining your company’s viability in the given setting.

Uncovering current market trends and predicting future trends.

Identifying potential risks and challenges caused by region-specific laws, political situations, or economic stability.

Detecting the most profitable markets based on size, demand, and purchasing power.

Conducting thorough research is also crucial for building your European SEO tactic. During market analysis, you can leverage tools like SEMrush or similar to tap into your target market’s SEO specifics. If you aren’t familiar with this tool yet, you can check out SEMrush Review or research similar SEO tools that can aid you in the process.

Once you pick a tool that works for you, use it to conduct:

Competitor analysis in your target area. A competitor analysis tool will help you peep into your direct and indirect competitors’ strategies for dominating search engine result pages (SERPs) in a specific region. This should help you determine gaps and opportunities.

Keyword research. Multilingual keyword research is a pivotal stage in your SEO expansion tactic, as keywords help you appear in relevant SERPs. By researching them in advance, you can outline the key target queries for your future tactic to know what to focus on.

Leveraging Multilingual and International SEO Best Practices

When expanding to new markets, most likely, you will have to engage in multilingual SEO. Simply put, you will have to adjust your tactic to different regions and languages.

So how do you do this? The obvious answer is that you have to translate your site into your target languages. Your first urge might be to translate your entire site, which seems logical as having all your site pages translated should contribute to a consistent user experience. However, the truth is that not all your pages and content might be up-to-date and relevant enough to spend time translating them.

Here is a good roadmap to guide your international search engine optimization content tactic:

First, focus on translating the main pages that people typically visit on your site, such as your homepage, navigation tools/menu, CTAs, etc.

Run an audit to detect which of your pages currently demonstrate the best performance in terms of rankings, traffic, and conversions and translate them as well.

Identify target regions’ top high-volume keywords using international SEO tools and translate pages corresponding to these queries.

Leverage language meta or X tags to translate your content. These bits of code are specifically used to tell search engines which languages your content spans and, hence, help them rank you for global search.

When optimizing old content, keep an eye on any location or culture-specific statements that need to be adapted to resonate with different target audiences.

Create well-optimized localized content crafted specifically to match readers’ needs and pain points across different countries.

Media Man Pro tip: Do not neglect the importance of multilingual keyword research. It’s important to remember that popular queries can vary greatly from one region to another due to their cultural specs. Also, it’s important to note that your primary keywords can have different search volumes and competition when translated into other languages. Hence, conducting thorough research is pivotal for success.

Creating a Strategy for Building Quality Links Internationally

Link-building is a special element of European and global SEO. Since links act as votes of trust for search engines and users, earning them is a good way to establish credibility in new markets. Needless to say, the more credible your brand will look to new audiences, the more likely they will convert.

So, how do you earn quality backlinks from reputable resources from all across the world? There are a few steps you need to take:

Tailor your content to match your target regions’ cultural needs and specs.

Work with professional translators to translate your top-performing pages to your target languages.

Ensure you consistently deliver share-worthy content that offers a unique perspective on the topic, shares unique insights or findings, and deserves to be featured in other articles.

Diversify your content types – leverage how-to’s, evergreen content, case studies, research findings, infographics, and other types of content that frequently receive backlinks.

Using these tips and top-notch content, you can earn links naturally. However, you can leverage additional tricks to speed up the link acquisition process, such as guest posting and building relationships with bloggers and webmasters who can become your potential link donors. To do this, you need to identify the top websites and blogs relevant to your niche in target areas and start seeking opportunities to earn links from them. You can also leverage competitor analysis to see where your competitors get their backlinks from and maybe leverage the same resources for guest blogging.

And don’t forget about collaborating with influencers. These days, social media influencers have a lot of trust from their audience, making them a perfect addition to your global SEO tactic. With their help, you can greatly boost brand awareness and drive many qualified leads while earning your customers’ trust and loyalty across different markets. To use this to your benefit, you need to find global influencers who reach out to your target audiences and seek partnerships with them.

Conclusion

When your business grows into new regions such as Australia and the U.S, this is exciting and, at the same, challenging. Expanding to international markets takes a lot of preparation and consistent work to learn what your target audience in each region needs and ensure you cater to them.

Among different expansion techniques, international search engine optimization plays an important role in getting you in front of new audiences and capturing their attention. Now you know what global SEO software and tactics you need to use to make this a reality. Start using the tips we shared here in practice to dominate global SERPs and expand successfully!

And remember, Media Man: Putting Your Name (And Brand) Out There! (Media Man Editors with A.I assistance)

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Content Strategy

A strong content strategy is important for achieving success in natural SEO. Here are some key points you need to consider: 

1. Audience Research: Understand your national audience’s demographics, interests, and pain points. It helps to craft content that resonates with your audience.

2. Keyword Optimization: Conduct thorough keyword research to find the most relevant national keywords. Then, incorporate them naturally into your content.

3. Content Planning: Develop a content calendar outlining topics, formats, and publication schedules to maintain consistency and relevance.

4. High-Quality Content Creation: Focus on producing high-quality, informative, and engaging content. This will help provide value to your audience and encourage social sharing and backlinking.

5. Localized Content: Tailor some content to specific regions within the country to address local interests and preferences. The key is to increase media and audience relevance.

6. Content Distribution: Implement a strategy to distribute your content across various channels. These include your website, social media platforms, email newsletters, and industry-related forums or communities.

7. Content Promotion: Actively promote your content through all social media advertising platforms, influencer partnerships, and more. You can also reach out to industry publications and blogs to increase visibility and attract backlinks.

8. Regular Updates and Maintenance: Continuously monitor and update your content. It helps to make sure it remains relevant and up-to-date with current trends and industry developments.

9. User Experience Optimization: Prioritize the user experience by ensuring your content is easily accessible to everyone. Always make your content mobile-friendly and structured for readability. 

10. Analytics and Optimization: Track key metrics such as traffic, engagement, and conversions to measure the effectiveness of your content strategy. Use this data to refine your approach and optimize future content efforts for better results.

Conclusion 

In conclusion, mastering Media including Media Man News (media) SEO is extremely important for sustainable online growth in today’s digital landscape. 

Businesses can build a strong local, state and international (global) presence, draw in targeted guests, and increase conversions by putting into practice a complete plan that includes keyword research, on- and off-page optimization, content production, and ongoing monitoring and improvement. 

As search engines constantly evolve and user behaviors change, staying up-to-date and adapting strategies will be key to enhancing national visibility over time. You will be ready to make use of the full potential of Media Man SEO and pave the way for the long-term success and growth of your business with these strategies. 

Sectors include but not limited to online news, pop culture, gaming and casino, combat sports, digital trends, industry and trade events, cryptocurrency, property/real estate, lifestyle and the news media business. (via Media Man with A.I)

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What Is Online Publishing?

If you’re reading this, chances are you’re familiar with at least some basic forms of online publishing. But what is online publishing, exactly?

In the most general sense, online publishing simply refers to any kind of content that’s published and distributed on the internet. This could include anything from blog posts and articles to video content creation and infographics.

But while the definition of online publishing is fairly straightforward, there’s a lot more to it than meets the eye (like: what digital publishing platforms to use). In this complete guide, we’ll take a closer look at everything you need to know about online publishing.

By the end of this article, you should have a firm understanding of what online publishing is and how it can be used to reach your target audience. So let’s get started!

Benefits Of Online Publishing

There are many benefits of online publishing, including:

Reach a global audience: Digital publications will find that they can reach readers all over the world with just a few clicks.

Cost-effective: There are no printing or distribution costs associated with online publishing, so it can be a very cost-effective way to get your work out there.

Immediate feedback: Readers can leave comments and feedback on your work almost immediately, which can be extremely valuable for getting constructive criticism and improving future work.

Increased visibility: E-publishing can help increase the visibility of your work, which can lead to more readers and followers. Folks can find you easily with a wifi connection, even using their smartphone, laptops, or e-reader to access your published content.

Greater control: With online publishing, you have complete control over how your work is presented and distributed, so you can make sure it reaches the right audience.

Monetization: There are plenty of ways to monetize your content, like serving ads on your page to readers, subscriptions-based business models, affiliate marketing links, or sponsored content.

Types Of Content For Online Publishing

There are many different types of content that can be published online, from blog posts and articles to eBooks and audio files. The best way to determine what type of content will work best for your online publication is to consider your audience and what they are looking for. Here are some popular types of content for online publishing:

Blog Posts: Blog posts are a great way to share your thoughts and ideas with the world. They can be about any topic you like, and you can easily incorporate images, videos, and links into your post to make it more engaging.

Articles: Articles are similar to blog posts, but they tend to be more informative in nature. If you have expertise on a particular subject, writing articles can be a great way to share your knowledge with others.

Digital Magazines: Digital or online magazines generally follow the format you would expect from a traditional, in-print magazine…only, they are entirely online. An example would be The Ecclesiestical Review, an arts and culture magazine.

eBooks: eBooks are a great way to share longer pieces of writing with your audience. They can be downloaded and read on various devices, increasing functionality and convenience for busy people who want to learn more about a certain topic.

Audio Files: Audio files are another popular type of content for online publishing. You can create podcasts or simply record yourself talking about a particular subject. This is a great option for people who prefer to listen to information instead of reading it.

Interactive Content: This may include something simple like the ability to “zoom in/out” on a product photo but it can also go more in-depth with multimedia elements. Think: reader instigated animations, parallax scrolling, or embedded tutorials/wizards.

Examples Of Online Publishing

There are a number of different ways that you can publish online, and the method that you choose will depend on your specific goals and needs. Here are some common examples of online publishing:

Blogs: A blog is a personal website or web diary where you can share your thoughts and ideas with the world. You can set up a blog for free using platforms like WordPress or Blogger.

Podcasts: A podcast is audio content usually published on third-party platforms like Spotify or Apple Podcasts. Podcasts are great because they can be collaborative; you can invite guests and experts to join you in discussions.

Social media: Social media platforms like Facebook, Twitter, and Instagram are great ways to share your content with a large audience. You can use social media to promote your blog posts, articles, or other forms of content.

E-commerce: If you sell products or services online, then you’re already engaged in e-commerce publishing for retailers. This type of publishing involves creating product pages, catalogs, descriptions, and other forms of content that help promote and sell your products or services.

Press releases: Press releases are short announcements that are often used to promote events or product launches. They can be published on your website or distributed to news outlets and other websites in an effort to generate publicity for your business.

Apps: You may decide to design and promote your own mobile app, whatever that might look like for your unique product/service. The app then becomes your published content and you would manage and promote it accordingly.

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WWE Premium Live Events (2024)

The List

King and Queen of the Ring 

May 25, 2024

Venue: Jeddah Superdome

City: Jeddah, Saudi Arabia

WWE NXT Battleground

June 9, 2024

Venue: UFC Apex

City: Las Vegas, Nevada

WWE Clash at the Castle 

June 15, 2024

Venue: OVO Hydro

City: Glasgow, Scotland

WWE Money in the Bank 

July 6, 2024

Venue: Scotiabank Arena

City: Toronto, Ontario, Canada

WWE NXT Heatwave

July 7, 2024

Venue: Scotiabank Arena

City: Toronto, Ontario, Canada

WWE SummerSlam 

August 3, 2024

Venue: Cleveland Browns Stadium

City: Cleveland, Ohio

WWE Bash in Berlin 

August 31, 2024

Venue: Mercedes-Benz Arena

City: Berlin, Germany

Pro Wrestling

All Elite Wrestling 

AEW Dynamite

Google's Latest Legal Battles Might Change Things Forever

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Bitcoin 2024 Opening Remarks

Cosmic Rays & Crawlers: When Google Search is under the weather

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Cryptocurrency News

June 14, 2024

Crypto Bears in charge

Market picture

Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.

Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.

Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.

News background

JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.

According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.

Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse. 

Terraform Labs will cease operations and hand over management of the network to the community.

MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."

The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.

Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.

Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia

June 6, 2024

Crown Resorts  to become UFC’s @UFC Event Experiences & Entertainment Partner and “Official UFC Fan Hotel” in Australia

UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), today announced Crown Resorts as the “Official UFC Fan Hotel” and the “Official Event Experiences and Entertainment Partner of UFC” in Australia.

Making the announcement today at Crown Melbourne was No.1 UFC featherweight contender and former champion, Alexander Volkanovski; Peter Kloczko, Vice President Australia and New Zealand, UFC; and Crown Resorts CEO, Ciarán Carruthers.

A first-of-its-kind partnership for UFC in Australia, Crown’s resorts in Melbourne, Sydney, and Perth will deliver an exciting program of unique experiences mixing Crown’s diverse on-site offerings with UFC’s year-round calendar. Crown will also play a major role hosting fan activity during UFC event weeks in Australia.

UFC’s economic impact in Australia to date has been significant. UFC 284: MAKHACHEV vs. VOLKANOVSKI in Perth last February featured a sold-out RAC Arena with 14,124 fans in attendance, 63% of which came from outside Western Australia, and generated a $A42.8 million economic impact for the city and surrounding region.   The event provided global exposure for Perth and WA, with 44 billion media impressions valued at over $A1 billion. UFC 243: WHITTAKER vs. ADESANYA in Melbourne in 2019 attracted 57,127 fans and generated a $A109.1 million economic impact for the region.

With multi-year deals in place between UFC and the NSW and WA Governments that guarantee multiple blockbuster events in Australia, Crown's partnership with UFC underpins its strategy to help bolster Australia's tourism resurgence by supporting major events that significantly contribute to local economies and attract global audiences.

Perfectly timed with UFC’s return to Perth for UFC 305 at RAC Arena on Sunday, August 18, Crown will be launching exclusive offers and a range of on-site deals to enhance the experience for travelling and local fans.

During UFC’s live events in Australia, Crown will also have a highly visible brand presence in the world-famous Octagon and will be integrated into pay-per-view event broadcasts. The partnership will also feature UFC athlete and talent ambassadors, access to premium UFC event ticketing, hospitality and experiences for VIP and Crown Rewards members, as well as promotion across digital and social media.

“We could not be more excited to partner with Crown Resorts and bring the absolute best of the best to our fans,” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE – TKO.

“UFC is a world leader when it comes to premium live events and our content offerings. Similarly, Crown’s three Australian resorts and their commitment to the guest experience is second to none – it’s a perfect pairing. We look forward to building on this partnership for years to come,” added Smith.

Crown Resorts CEO, Ciarán Carruthers, emphasised that the partnership with UFC marks a significant collaboration, providing Crown guests and members with exclusive, unforgettable UFC experiences that are unavailable elsewhere.

“By teaming up with UFC, Crown is affirming its commitment to offering dynamic experiences that engage global audiences. This partnership represents Crown's dedication to energising communities and driving Australia's tourism resurgence; drawing guests to our cities and to our Crown properties that are renowned as the very best in entertainment, dining and accommodation,” Mr Carruthers said.

Fans can also enjoy all Crown has to offer as the group now boasts the title of Official UFC Watch Party and After Party venues.

Stay tuned for more announcements as UFC builds out the highly anticipated UFC 305 Fight Week Schedule. Fans can register their interest and keep up to date at UFC.com/Perth and book all their accommodation needs with Crown Resorts.

(Source: UFC)

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(Image credit: UFC)

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News Bytes via Media Man

UFC Partners With Crown Resorts (Melbourne, Australia)

WWE NXT Battleground at UFC Apex, Las Vegas this weekend. June 9, 2024

UFC Teams Up With PCYC (Sydney, Australia), as per tip off 6 months ago

UFC Explored Venue Deal With Manly Warringah Leagues Club (Sea Eagles). Brookville, Sydney, Australia

WWE prepares for shows In Glasgow, Scotland and Japan!

WWE NXT ratings up; TNA Wrestling helps keep positive momentum leading into Battleground

Pro wrestling "forbidden door" strategy helps ignite fan and sports media interest; Fresh dream matches!

UFC press conference cancelled in Dublin, Ireland. Numerous political type protests happening in Ireland. UFC staying clear of political drama says Media Man agency

Bare Knuckle Fighting Championship enjoys additional media buzz since Conor McGregor deal announced

WWE Raw broadcast deal on track with Netflix including in Australia

Most Valuable Promotions: Jake Paul receiving alternative fight proposals from would be opponents to replace Mike Tyson, Tyson camp hopeful of Paul fight via Netflix before end of 2024

CBD, Canna, alternative health b2b deals prevent in combat sports sector. Carma prevalent brand with Mike Tyson, Ric Flair, Hulk Hogan...

CBD: Matt Riddle, RVD and Sean Morley also prominent figures with other brands, dispensaries and outlets

Pro wrestling and MMA promotions become more educated about benefits of SEO for websites to drive extra quality traffic, buzz. Helps sell more tickets, merch and grab additional balanced and positive news media coverage

Australian boxing gym exploring potential documentary; Australian, Russian and U.S connection. Stay tuned!

Josh Barnett's Bloodspot aka Bloodsport Bushido big hit with fans and combat sports media in Japan. Ryogoku, Kokugikan, Tokyo - June 22, 2024

Australian based sports agency receives additional government backed support; Need to know basis! More selective of brand partners, affiliates and associates. Under the watercooler!

TMZ Sports becomes even more active in pro wrestling, MMA and boxing coverage

Additional details to follow.

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Cryptocurrency News via Media Man and FxPro

June 14, 2024

Crypto Bears in charge

Market picture

Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.

Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.

Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.

News background

JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.

According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.

Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse. 

Terraform Labs will cease operations and hand over management of the network to the community.

MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."

The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.

Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.

Poker/Casino News

Las Vegas  

June 14, 2024

World Series Of Poker 

Poker superstar in contention for 11th career WSOP victory

Nevada (Las Vegas) - Phil Ivey is in contention for his 11th career World Series of Poker victory. But the poker superstar has two formidable opponents standing in his way. After playing deep into the morning Thursday, action in the star-studded $10,000 buy-in Limit 2-7 Triple Draw Championship Six-Handed event is set to resume at 4 p.m. this afternoon at Horseshoe Las Vegas. The final table will be streamed on PokerGO’s YouTube channel. Ivey is third in chips, trailing Danny Wong and six-time WSOP winner Jason Mercier. The final three players own a combined 17 bracelets, which are awarded for WSOP victories.

Donald Trump talks bitcoin mining and policy at Mar-a-Lago

June 13, 2024

Donald Trump met with leading bitcoin mining executives at the former president's Mar-a-Lago residence Tuesday, engaging with them on related policy issues.

Why it matters: It's the latest development in the presumptive Republican presidential nominee's newfound embrace of the cryptocurrency industry, as he continues to force it into the 2024 election conversation.

Behind the scenes: The mining industry's "Power 30" was in the room, nine to 11 executives from firms collectively representing 30% of the total computing power on the Bitcoin network, according to Jayson Browder, a senior vice president at Marathon Digital, one of the largest publicly-traded mining firms in the U.S.

Executives from Riot Platforms, Terawulf, CleanSpark, Core Scientific, Arkon Energy, Cholla Energy and Exacore were among those in attendance, CNBC reported.

Trump held an Auradine ASIC chip in his hand and was pleased: "He was like, 'Made in America.' Great," Browder said, describing the event for Axios.

Zoom in: Browder described Trump as prepared and informed.

Trump brought up the U.S. Department of Energy's attempt to mandate energy surveys on crypto miners and how crypto prevailed over the Biden administration when one company sued, and won. (The EIA has since decided to temporarily suspend it.)

He also brought up the 30% excise tax the Biden administration proposed for bitcoin miners — based in part to address environmental concerns — in the 2025 budget, Browder said.

Trump spoke of the U.S-China power competition, artificial intelligence, and his desire for the U.S. to be the clear winner in that respect.

Between the lines: "I know what they've been doing to you guys," is the gist of what Trump was trying to convey, according to Browder.

"He understood how bitcoin mining would support these things like AI."

Friction point: The Power 30 impressed upon Trump in the meeting that what they wanted was to be treated fairly, Browder said — something they feel they haven't experienced with the current administration.

Browder said he couldn't speak for the group as to whether they would stand behind Trump in the election, but said that Marathon would engage in the same way with the Biden campaign and the Democratic National Convention if they were "open and willing."

Browder says the group has sought meetings with the Biden administration, but has so far been unsuccessful. (AXIOS)

Full coverage and report via subscription to AXIOS.

https://axios.com/2024/06/13/donald-trump-bitcoin-mining-mar-a-lago

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Ways to find unique content ideas from real-life insights

Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.

Marketers often work at a distance from frontline operations.

We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.

We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. 

How, then, can you:

Know what to write about?

Insert meaningful insights into your landing pages or ad creative?

Effectively persuade your target audience that you are the clear choice over your competitors? 

Digging new wells to find new content

One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources. 

Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information. 

The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information. 

For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have. 

Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely. 

Here are a few ways to dig new wells to find new content. 

1. Source content from employees

The single greatest source of content is from front-line employees. Depending on your business, you might have: 

Salespeople

Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.

Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.

Customer service representatives (CSRs)

As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.

If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site. 

Those doing the work

Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.

By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.

Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail. 

Example of sourcing content from employees

I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.

In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation. 

He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.

For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions. 

When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions. 

2. Source content from current customers

Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process. 

If possible, make it a habit to regularly interview some of your current customers. Ask them questions about: 

Their pain points. 

How they researched options.

What mattered and didn’t matter to them as they made a decision.

You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts. 

Example of sourcing content from current customers

A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers. 

As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked. 

These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams. 

Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content. 

3. Source content from past customers

Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.

Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service. 

Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed. 

Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers. 

Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.

You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts. 

Example of sourcing content from past customers

One time, I was reading reviews for a new client in the home service industry.

A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam. 

One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.

When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler. 

4. Source content from competitors 

A surprising source of content ideas can come from your competitors.

As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts,  what can you learn from reading the reviews of your competitors? A lot!

Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.

These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting. 

Example of sourcing content from competitors

While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:

A lack of communication. 

Misunderstandings about the delivery and installation process. 

I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system. 

On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked. 

Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers. 

Dig deeper: Competitor content analysis: Here’s what you can learn

Start creating new content today

To create content that no one is creating, you need to get different sources no one else can get.

Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.

Gain valuable insights to tell your unique story and stand out.

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Media Man SEO in today’s digital landscape

SEO for News Media, Pop Culture, Online Business and Traditional Business Models

Understanding Media Man SEO is important for every business looking to compete on a broader scale. Media Man SEO does not just consist of ranking higher in search results but also includes strategically optimizing your online presence. Similarly, it helps to captivate audiences across an entire country. So, get ready to look into the world of Media Man SEO, where we’ll explore what Media Man SEO is all about in this blog post.

Keyword Research Strategies for Media Man SEO

When it comes to Media Man SEO, keyword research is the most important part of your strategy. Here are some of the ways to find the right keywords every time:

1. Identifying high-volume news media keywords

Start by finding high-volume keywords relevant to your local, state and international audience. News media and beyond! These are terms with a higher search volume and are commonly used by people across the country. You can use a range of different tools, including Google Keyword Planner, SEMrush, or Ahrefs, to identify the right keywords.

2. Long-Tail Keyword Opportunities for National Optimization

Along with high-volume keywords, you must never overlook the power of long-tail keywords. Long-tail keywords are usually longer than high-volume keywords and are more specific. Even though they have a lower search volume individually, but collectively, they can drive targeted traffic to your site. Long-tail keywords often have less competition, which makes it easier to rank for them. You can make use of tools like AnswerThePublic or Google’s Autocomplete feature to find long-tail keyword options.

3. Competitor Analysis and Keyword Gap Identification

Always start by analyzing your competitors’ keyword strategies. This can help you understand what’s working in your company and what’s not. Identify your main competitors and carefully examine the keywords they are ranking for. Look for gaps in your competitors’ keyword strategies so that you can capitalize on them. You can use tools like SEMrush and SpyFu to conduct competitive keyword analysis and identify keyword gaps.

By using all these keyword research strategies, you can find the most useful and relevant keywords for your Media Man SEO campaign. You can ensure that you’re targeting the right audience and maximizing your online presence.

On-page optimization techniques

Boosting your website’s visibility and relevance in national search queries requires different on-page optimization strategies. By using SEO-friendly meta tags and titles, you create the first impression for users. Then, you can draw them in with short but catchy descriptions while seamlessly integrating targeted national keywords. These tags, including meta titles and descriptions, significantly influence user click-through rates in search engine results and highlight the need for both accuracy and relevance in their creation.

When structuring content for media relevance, it’s important to balance readability with search engine visibility. You must use clear headings and subheadings to help organize the content for easy navigation by users and indexing by search engines. Similarly, integrating targeted national keywords smoothly throughout the content is also equally important. However, it requires finesse to ensure that the language flows naturally and aligns with the intent of the audience.

Always avoid keyword stuffing. Utilizing variations of targeted keywords increases the scope of covered search queries and boosts the content’s national relevance. Furthermore, optimizing on-page aspects such as image alt text, URLs, and internal links with important keywords contributes to reinforcing the website’s overall SEO performance.

Off-Page SEO Tactics for Media, Online Media and News Media Visibility

It’s important to focus on off-page SEO tactics that help your website’s authority and reach to enhance your media and news media visibility. Building authoritative backlinks from relevant national websites involves strategic outreach efforts aimed at creating relationships with industry influencers and bloggers. By offering valuable content or insights, you can incentivize them to link back to your site and increase its credibility in the eyes of search engines. You must also actively participate in industry forums and online communities, which provide opportunities to earn backlinks from respected national sources.

Social media platforms play a very important role in promoting your brand on a national scale. It’s essential to maintain a consistent and engaging presence across relevant platforms. You can do this by producing and sharing content that resonates with your target audience. Interacting with followers and joining industry conversations also increases community engagement. Using paid advertising options on platforms like Facebook, Instagram, and X (formerly Twitter) can expand your brand’s reach to a local, state and international audience.

Furthermore, guest blogging and content syndication are effective off-page SEO strategies that can notably boost your national visibility. By contributing insightful guest posts to different national publications or industry blogs, you not only demonstrate your expertise but also attract new audiences. It also helps you earn valuable backlinks to your website. Similarly, distributing your content to authoritative national platforms, such as industry-specific websites, broadens your reach and increases your brand’s visibility across the country. However, it’s important to ensure that any syndicated content is original and optimized for each platform to avoid duplication and maximize its impact on your media SEO efforts.

Content Strategy for Media Man SEO Success

A strong content strategy is important for achieving success innational SEO. Here are some key points you need to consider:

1. Audience Research: Understand your national audience’s demographics, interests, and pain points. It helps to craft content that resonates with your audience.

2. Keyword Optimization: Conduct thorough keyword research to find the most relevant national keywords. Then, incorporate them naturally into your content.

3. Content Planning: Develop a content calendar outlining topics, formats, and publication schedules to maintain consistency and relevance.

4. High-Quality Content Creation: Focus on producing high-quality, informative, and engaging content. This will help provide value to your audience and encourage social sharing and backlinking.

5. Localized Content: Tailor some content to specific regions within the country to address local interests and preferences. The key is to increase media and audience relevance.

6. Content Distribution: Implement a strategy to distribute your content across various channels. These include your website, social media platforms, email newsletters, and industry-related forums or communities.

7. Content Promotion: Actively promote your content through all social media advertising platforms, influencer partnerships, and more. You can also reach out to industry publications and blogs to increase visibility and attract backlinks.

8. Regular Updates and Maintenance: Continuously monitor and update your content. It helps to make sure it remains relevant and up-to-date with current trends and industry developments.

9. User Experience Optimization: Prioritize the user experience by ensuring your content is easily accessible to everyone. Always make your content mobile-friendly and structured for readability.

10. Analytics and Optimization: Track key metrics such as traffic, engagement, and conversions to measure the effectiveness of your content strategy. Use this data to refine your approach and optimize future content efforts for better results.

Conclusion

In conclusion, mastering Media Man including Media Man News (media) SEO is extremely important for sustainable online growth in today’s digital landscape. Businesses can build a strong local, state and international (global) presence, draw in targeted guests, and increase conversions by putting into practice a complete plan that includes keyword research, on- and off-page optimization, content production, and ongoing monitoring and improvement. As search engines constantly evolve and user behaviors change, staying up-to-date and adapting strategies will be key to enhancing national visibility over time. You will be ready to make use of the full potential of Media Man SEO and pave the way for the long-term success and growth of your business with these strategies.

Sectors include but not limited to online news, pop culture, gaming and casino, combat sports, digital trends, industry and trade events, cryptocurrency, property/real estate, lifestyle and the news media business.

(via Media Man with A.I)

SEO News Media Blog: Is this the end of Google Search? How the giant could lose its lead

SEO News Media Blog: A Search Central year in review 2023!

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Media’s $100b man says the ad market has room to grow - October 2023

Christian Juhl sits atop a $100 billion-a-year budget and is one of the world’s most powerful media executives.

As the global boss of GroupM, the biggest advertising buying group in the world, he oversees the combined spending power for thousands of brands, including Ford, Colgate-Palmolive, Google, Nestlé, Unilever, Mars and Coca-Cola.

GroupM uses that scale to buy media space and sell it back to its clients. Each year, according to the best independent estimates, GroupM spends almost $US64 billion ($101 billion) of its clients’ money on ads.

At that level, a media executive can talk in sweeping, market-wide statements. Wars in the Middle East and Ukraine, clear inflationary pressures, an unsteady future for commercial real estate, and higher interest rates will have tremendous impact on advertising and media markets. It just hasn’t been fully felt yet, Mr Juhl said.

Locally, the ad industry accounts for $53 billion, or 2.1 per cent of GDP, new research released on Friday found. GroupM predicted advertising revenue – how much the world’s advertisers spend – will grow 5.9 per cent in 2023 and 6 per cent in 2024.

“I certainly see all of those unknowns out there, that makes you careful about the future,” Mr Juhl said.

“But generally, I think it’s been a pretty resilient marketplace. We’ve still been able to provide growth for our clients during that time period. I’m still cautiously optimistic we can find ways of growth through this.”

Advertising is going through a resurgence, he said. Rolling lockdowns and forced isolation during COVID-19 drove huge adoption of digital channels. Meta burned billions of dollars on a metaverse then launched a Twitter clone called Threads, TikTok kept growing at breakneck speed, and Netflix, Amazon Prime Video and Disney+ have all started adding advertising-subsidised tiers to their platforms.

“Advertising has always been a really important part of the economy. It was more surprising when you had [Netflix executives] Reed Hastings or Ted Sarandos saying, ‘We’ll never take advertising on Netflix’,” Mr Juhl said.

“How do you have such large valuable audiences and not open it up in a meaningful way to brands? [Now] there’s probably more inventory available than there’s been in a long time.”

The days of the massive, culture-defining 30- or 60-second ad spot are fading, Mr Juhl said, despite the drawcards of the Super Bowl and the Olympics. “But, largely, viewership on those has been on the decline for some time,” he said.

Likewise, the resurgence of advertising is happening while tech and media companies slash costs. That’s an inevitable correction, he said.

“There’s been so much stimulus put into the market, and there’s been so much growth post COVID, that there’s a natural time right now where I think a lot of companies are just [thinking], ‘Should we slow down?’ So I think that’s more of a natural cycle than sort of ‘Hey, let’s panic and run for the hills,’” Mr Juhl said.

“You have to look at that in the grand scheme of things. We’re still looking at a massive growth mountain over the last four years.”

The true impact of rapid interest rate rises is yet to be fully felt, he said. At some point, that will severely hit consumer spending. But Mr Juhl is upbeat about the future. Government interventions to rescue businesses like Silicon Valley Bank should give some confidence to the market.

“I wouldn’t underestimate governments changing positions quickly in face of all this uncertainty to provide security for those that have been over-extended,” he said. “What happened? They bailed them out. There’s reason to still be optimistic.”

UFC

KHAMZAT CHIMAEV: SMASH EVERYONE AND GET ALL THE BELTS

UFC Superstar Khamzat Chimaev’s Desire To Crush The Best In The World Continues As He Faces Former Welterweight Champion At UFC 294: Makhachev vs Volkanovski 2

Nothing was going to stop Khamzat Chimaev from fighting at UFC 294: Makhachev vs Volkanovski 2. After more than a year on the sidelines, “Borz” didn’t care who he faced or at what weight class – he just wants to fight, and he made that clear by accepting Kamaru Usman at middleweight after his bout with Paulo Costa fell through just over a week ago.

The 29-year-old superstar told reporters in Abu Dhabi at UFC 294 media day that the whole process of switching from fighting Costa to fighting Usman was a simple one.

“My manager called me to fight Usman and I said ‘OK, let’s go’,” Chimaev said. “For me, it doesn’t matter.”

When it became clear that Costa was going to have to pull out of their middleweight bout due to an infection in his elbow, Chimaev couldn’t help but feel desperate for a fight. He wrote a message to UFC CEO Dana White begging for a fight with anyone. Ranked, unranked, veteran, or newcomer.

“I wrote Dana White and I said, ‘Brother, give me someone, I need to fight,’” Chimaev recalled. “But then my manager called so I deleted the message.”

Once the fight was announced, many fans were thrilled to find out Chimaev was going to fight Usman in a matchup between the former welterweight champion and one of the division’s top contenders.

But Chimaev moved up to middleweight following a weight miss at UFC 279 and that’s how the fight with Costa came about. Now it’s Usman, and Chimaev is just as excited as the fans to finally showcase what he can do against “The Nigerian Nightmare”.

“Since day one when I get to the UFC, everyone spoke about Khamzat and Usman and our wrestling skills and our striking – all of these things. He’s an old version, I’m new. Like iPhones come out - he’s like iPhone 5 and I’m like iPhone Pro,” Chimaev joked. “If there is gold there, of course he’s going to cut the weight, but he couldn’t take the belt so that’s why he asked [to step in]. I’m Khamzat Chimaev. That’s why he comes up to fight to fight me. The guy comes for money, and the money fight is me.”

Chimaev knows that the public applauds Usman’s decision to step in, and while that’s well deserved, he also knows that coming in on short notice could potentially give Usman the ability to point to his lack of preparation if he were to lose.

“The guy comes just to make money,” Chimaev said. “Of course, he comes to win, everyone comes to the fight to win, but he has all the excuses.”

A win over Usman – and a dominant one like we’ve grown accustomed to seeing from Chimaev – would certainly skyrocket him to the top of the list for title fights at both welterweight and middleweight.

Chimaev believes his UFC career is just getting started. He’s planning on being at the top for the next ten years.

He’s confident that he’ll end up facing Costa at some point and he also has his sights on fighting with Israel Adesanya, battling middleweight champion Sean Strickland, and competing with welterweight champion Leon Edwards.

And that’s exactly what Chimaev wants. He wants to face the best in the world and beat the best in the world in a way that no one has ever seen before. If he can do that, he isn’t concerned with how long it takes him to get to a title shot.

He knows that getting belts and records is inevitable.

“I want to fight the best guys. It’s not fun to watch if I’m going to smash somebody that nobody knows. It’s not going to make UFC any money,” Chimaev said. “I’m not after just the title; I’m after all the heads in the UFC. Smash somebody, make money and be happy.

“If I smash everyone, finish everyone, they have to give me all belts.”

UFC

Dana White Announces UFC 294 Co-Main Event

KAMARU USMAN TO FACE KHAMZAT CHIMAEV IN UFC 294 CO-MAIN EVENT

Former Welterweight Champion Replaces Paulo Costa At UFC 294; Faces Rising Star Chimaev

The UFC 294 card continued it evolution Wednesday when UFC CEO Dana White took to social media to announce a major change to the co-main event.

“You know what we’ve been dealing with this week. We just got the big fight done yesterday, the highly anticipated rematch in Abu Dhabi: Makhachev vs Volkanovski,” he said, referencing Tuesday evening’s announcement that Charles Oliveira was injured and would be replaced by the featherweight champion Volkanovski.

“Now you’ve been waiting for the co-main event. Costa’s hurt…we got it done. The No. 4 welterweight in the world, Khamzat Chimaev, is moving up to middleweight and he will face the No. 1 welterweight in the world: Kamaru Usman.”

Usman was one of the most dominant champions in UFC welterweight history before dropping the only two losses of his career back-to-back vs current champion Leon Edwards. He’ll look to build another run to the title, beginning on just 9 days notice vs Chimaev October 21.

Chimaev has become appointment viewing since joining the UFC roster in 2020. Undefeated in his 12 professional bout, with most of his wins coming within the first two rounds, his dynamic style remains a puzzle yet to be solved.

“No. 1 vs No. 4 at middleweight, Usman vs Chimaev,” White said excitedly. “I will see you in Abu Dhabi!”

UFC

CHARLES OLIVEIRA OUT, ALEXANDER VOLKANOVSKI IN AGAINST ISLAM MAKHACHEV AT UFC 294

Featherweight Champion Alexander Volkanovski Replaces Injured Charles Oliveira For Lightweight Ttile Rematch Against Islam Makhachev

UFC CEO Dana White announced a change for the main event at UFC 294 in Abu Dhabi. Featherweight champion Alexander Volkanovski will step in against lightweight champion Islam Makhachev after Charles Oliveira was forced to pull out of their scheduled rematch. The main event between Makhachev and Volkanovski is a rematch of their epic duel from February at UFC 284 in Perth, Australia, where Makhachev bested “The Great” via unanimous decision. 

The previous bout between Makhachev and Volkanovski was a back-and-forth affair in front of an electric Australian crowd, who were in full voice supporting their fellow countryman at UFC’s first event in Australia since October 2019. Makhachev successfully defended his title, but some believed Volkanovski did enough to earn double-champ status that night. After the fight, the two champions shared pleasantries, and Volkanovski started pining for a rematch – even saying he was keen to fight Makhachev in Abu Dhabi. 

A few months later, Volkanovski returned to the featherweight division to defend his 145-pound belt against interim featherweight champion Yair Rodriguez at the end of International Fight Week at UFC 290. Makhachev, on the other hand, has not competed since their initial bout. Headlining UFC’s pay-per-view in Abu Dhabi for a second consecutive year, Makhachev hoped to also repeat his performance at UFC 280 when he submitted Oliveira in the second round to win the lightweight title his mentor and close friend Khabib Nurmagomedov once held. 

The disappointment for Oliveira, meanwhile, is understandably high. “Do Bronx” was adamant that he was too caught up in the intensity of the first fight with Makhachev, particularly after Oliveira was forced to vacate the title when he missed weight before knocking out Justin Gaethje at UFC 274 in Arizona, and thusly underperformed.

Oliveira, never a stranger to bouncing back from adversity, showed he was still one of the best lightweights in the world when he ran through Beneil Dariush at UFC 289, snapping Dariush’s 8-fight win streak.

While one can assume the winner in Abu Dhabi will face Oliveira next, it does get a bit more complicated should Volkanovski win a second belt. That opens the door to a trilogy, a Volkanovski-Oliveira fight or even a situation involving Justin Gaethje, whom many believed earned a title shot with his epic knockout win over Dustin Poirier at UFC 291 for the BMF title. 

All that said, the Abu Dhabi fans are in for a treat with UFC 294: Makhachev vs Volkanovski 2 on October 21.

(UFC)

UFC 294 Tale Of The Tape and Fight Card

TALE OF THE TAPE

Islam Makhachev

Age: 31

Record: 24-1

Height: 178cm

Reach: 179cm

Leg reach: 103cm

Alexander Volkanovski

Age: 35

Record: 26-2

Height: 168cm

Reach: 182cm

Leg reach: 91cm

THE BETTING ODDS?

Volkanovski is once again the underdog despite coming extremely close to pulling off an upset in his first fight against Makhachev.

Volkanovski to win — $3.10

Volkanovski win TKO/KO — $6.25

Volkanovski win via points/decision — $5.80

Volkanovski win via submission — $26

Makhachvev to win — $1.37

Makhachev win via TKO/KO — $6

Makhachev win via points/decision — $2.74

Makhachev win via submission — $4

Draw — $51

FULL UFC 294 CARD (ALL TIMES AEDT)

Main Card (from 5am AEDT)

Islam Makhachev (c) v Alexander Volkanovski for the UFC lightweight title

Kamaru Usman v Khamzat Chimaev — middleweight

Magomed Ankalaev v Johnny Walker — light heavyweight

Ikram Aliskerov v Warlley Alves — middleweight

Said Nurmagomedov v Muin Gafurov — bantamweight

Prelims (from 1am AEDT)

Tim Elliott v Muhammad Mokaev — flyweight

Mohammad Yahya v Trevor Peek — lightweight

Javid Basharat v Victor Henry — bantamweight

Abu Azaitar v Sedriques Dumas — middleweight

Mike Breeden v Anshul Jubli — lightweight

Nathaniel Wood v Muhammad Naimov — featherweight

Viktoriia Dudakova v Jinh Yu Frey — women’s strawweight

Shara Magomedov v Bruno Silva — middleweight

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Man Over Machine!

PR, SEO and SEM Powers Business And Online Business Exposure via Internet Matrix Of Things Says Media Man

Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.

Summaey, Key Points and Keywords

Digital technology has transformed how brands connect with their audiences.

To connect successfully, brands need to take an integrated approach.

Combining the strengths of PR and SEO is one aspect that delivers benefits across a brand's entire marketing strategy.

When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)?

Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO.

Understanding the relationship of PR and SEO in digital marketing

The Public Relations Society of America defines PR as a "strategic communications process that builds mutually beneficial relationships between organizations and their publics." Just a few decades ago, PR professionals relied mainly on newspapers, magazines and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital.

SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand's visibility and ranking on search engine results pages. As Google puts it, SEO is about "helping search engines understand and present content."

Both PR and SEO rely on understanding the brand's audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies.

The best marketing strategies have a few things in common. They are built on a central message or a set of messages woven through the entire campaign. They also use the combined power of a variety of different (digital) marketing channels, making sure that their core messages are recognizable across all of them. Lastly, they are based on a solid strategy and clear objectives. Both of those ensure each strategic element contributes toward achieving the objectives.

Use the same principles to integrate PR and SEO and take advantage of the power of public relations to support search engine rankings. Here are four ways PR supports SEO.

Backlinks

Backlinks from high-ranking, influential websites can transform your rankings. So, how can you convince other websites to link to yours? Enter PR. Compelling storytelling is the strength of PR. Use that strength to craft content others would like to share on their platforms.

Consider blog posts, case studies, or high-quality video content to attract the attention of your target brands. Don't be afraid to send direct links to their brand teams or tag relevant brands if you share social media content.

In most cases, you will spend some time building a relationship before others backlink to you. Stay the course, and you will reap the rewards in the long term.

Keyword research

You don't need to be an SEO expert to understand the importance of keyword research. Knowing how potential customers search for you and optimizing your website accordingly are cornerstones of successful search engine marketing.

To be effective, keyword research needs to include the actual words your audience is looking for and the search intent. Once both are clear, your SEO team needs to share them with your PO professionals. Applying keyword research results only to your website would mean missing out on a large part of the opportunity.

Integrating SEO and content marketing

So-called keyword stuffing no longer works for successful SEO. Search engines are looking for well-organized content that adds value to the person who initiated the search. However, that does not mean that you should remove SEO keywords from your PR content.

The opposite is the case: Skilled PR professionals can utilize target keywords without compromising their storytelling. Think about thought leadership articles, social media posts, and even press releases – all of these forms of content can contribute toward higher rankings.

Monitoring and measuring performance

Measuring the performance and effectiveness of your efforts is critical to understanding what is working and what needs to be adapted. Start by establishing clear key performance indicators (KPIs) to allow you to benchmark successes and understand where improvement is needed.

Most search engines offer a range of analytics tools to help you understand your performance. Make sure those are set up and ready to monitor your activity right from the start.

Best practices

Both PR and SEO require mid- to long-term commitment. Over time, their impact builds up and grows stronger. That is why some of the brands reaping the most noticeable results started their integration a few years ago.

Airbnb, for example, developed relationships with leading influencers and thought leaders as early as 2015 to create content that helped users experience key cities and drove traffic to the accommodation platform. The content created by those influencers contributed to Airbnb's search engine rankings.

Inbound marketing and sales platform Hubspot is another example of a brand integrating PR and SEO successfully. The company realized in 2017 that previous approaches to SEO were no longer as effective. To maximize the potential of their content for search engine rankings, the team not only integrated its own approach but even built a tool customers could use to validate the potential effectiveness of content before creating it.

News

SEO Tips For A Small Business

In the digital age, having a strong online presence is crucial for the success of any small business. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility on search engines like Google, which can drive more organic traffic and potential customers to your site. While SEO can be a complex and ongoing process, there are several quick and effective strategies that small businesses can implement to boost their online presence. In this article, we’ll explore some simple and quick SEO strategies tailored to small businesses.

Optimize Your Website’s On-Page Elements

One of the fundamental aspects of SEO is on-page optimization. This involves optimizing various elements on your website to make it more search engine-friendly:

a. Keyword Research: Identify relevant keywords and phrases that potential customers are likely to search for. Use tools like Google Keyword Planner or SEMrush to find valuable keywords for your niche.

b. Title Tags: Create unique, descriptive, and keyword-rich title tags for each page on your website. These tags appear as the clickable headline in search engine results and should accurately represent the content of the page.

c. Meta Descriptions: Craft compelling meta descriptions that provide a concise summary of your page’s content. Include relevant keywords and a call to action to encourage clicks.

d. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines. Include keywords naturally in your headers.

e. Image Optimization: Compress and optimize images on your website to improve page load speed. Add descriptive alt text to your images for accessibility and SEO benefits.

Create High-Quality, Relevant Content

Content is king in the world of SEO. Producing high-quality, informative, and engaging content is essential for attracting and retaining visitors. Consider the following tips:

a. Blogging: Start a blog on your website and regularly publish articles related to your industry, products, or services. Share valuable insights, tips, and solutions to common problems.

b. Keyword Integration: Incorporate your target keywords naturally into your content. Avoid keyword stuffing, which can harm your SEO efforts.

c. Visual Content: Use a mix of text, images, videos, and infographics to make your content more engaging and shareable.

d. Regular Updates: Keep your content fresh and up to date. Outdated information can negatively impact your search rankings.

e. Internal Linking: Link to other relevant pages on your website to improve user navigation and help search engines understand your site’s structure.

Mobile Optimization

With the majority of internet users browsing on mobile devices, mobile optimization is no longer optional. Google considers mobile-friendliness a significant ranking factor. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless user experience.

Claim and Optimize Your Google My Business Listing

Local SEO is essential for small businesses that serve specific geographic areas. Google My Business (GMB) is a free tool that allows you to manage your business listing on Google. Here’s what you should do:

a. Claim Your Listing: Claim and verify your business on GMB to appear in local search results and on Google Maps.

b. Accurate Information: Ensure your business name, address, phone number, and hours of operation are accurate and consistent across all online platforms.

c. Reviews: Encourage satisfied customers to leave reviews on your GMB listing. Respond to reviews, both positive and negative, to engage with customers and improve your online reputation.

d. Posts and Updates: Use GMB to post updates, promotions, events, and other relevant information to attract local customers.

Build Quality Backlinks

Backlinks (links from other websites to yours) are a vital ranking factor in SEO. However, it’s essential to focus on quality over quantity. Here’s how to build quality backlinks:

a. Guest Blogging: Contribute guest posts to reputable websites in your industry. Ensure the content is valuable and relevant to the host site’s audience.

b. Local Directories: List your business on local directories, industry-specific directories, and review sites like Yelp and TripAdvisor.

c. Social Media: Share your content on social media platforms to increase its visibility and potentially earn natural backlinks when others link to your content.

d. Influencer Outreach: Collaborate with influencers or experts in your niche who can link to your website or mention your products/services.

Conclusion

SEO is a powerful tool for small businesses looking to compete in the digital marketplace. While SEO is an ongoing process, these quick strategies can help you get started and see noticeable improvements in your website’s search engine visibility. Remember that SEO requires patience, monitoring, and adaptation to stay ahead in the competitive online landscape. By consistently implementing these strategies, your small business can establish a stronger online presence and attract more potential customers.

Local SEO Sydney, Melbourne and Brisbane, Australia

In today's digital age, 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If you're not optimizing for local search, you're missing out on a significant chunk of potential customers right in your vicinity.

The web is a bustling hub of business opportunities. If you're a local enterprise looking to stand out, our tailored Local SEO strategies can position you at the forefront of your industry. Our skilled team of Local SEO experts has a proven track record of delivering results for businesses on the east coast of Australia.

We understand the Australian market, its nuances, and what the local audience is searching for. Our strategies have helped numerous businesses rank on the first page of search results.

Our Local SEO packages are designed to be budget-friendly, making them accessible to businesses of all sizes. Our team is just a call away to address any of your concerns or to provide updates.

Our deep understanding of the Aussie market, combined with our expertise in local SEO, has allowed numerous businesses to achieve and maintain a strong online presence in the region. We pride ourselves on our commitment to delivering tangible results and our dedication to our clientele.

SEO Sydney

Media Man Australia (Digital), a leading expert SEO marketing company in Sydney, Australia, is here to skyrocket your online visibility and drive targeted traffic to your website. With our cutting-edge strategies and proven techniques, we ensure that your business stays on top of search engine rankings, generating higher conversions and maximising your ROI. Our team of skilled professionals will work closely with you to understand your unique business needs and tailor a customised SEO strategy that delivers exceptional results. 

Don't let your competitors steal the spotlight. Get in touch with Media Man and watch your online presence soar!

Greg Tingle

Media Man Group Marketing CEO and Founder Greg Tingle sees success in SEO, storytelling and cormering niche markets such as mixed martial arts (MMA), pro wrestling (WWE, AEW etc), surf culture, online advertising agencies, MBS (Mind, Body and Spirit) and gaming, casinos and hotels).

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