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SEO News Media Blog: SEO For Business, Brands, Publishers, Disruptors: Media Man Group Web Tips
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SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)
Ways to Improve your Site’s Ranking (SEO)
New strategies for Search Engine Optimization
Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.
The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.
The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.
1. Publish Relevant, Authoritative Content
This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.
The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.
The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.
2. Update Your Content Regularly
Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.
Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.
Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.
3. Metadata
Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.
If you use a CMS website produced by the UMC web team, they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.
Title Metadata
Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.
Description Matadata
Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.
Kayword Metadata
Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” is a good keyword phrase to use.
4. Have a Link-worthy Site
Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.
Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.
This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.
5. Use ALT Tags
Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.
These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.
News
New strategies for Search Engine Optimization
New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.
That’s why tech companies such as IncRev are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.
Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success.
Best SEO practices 2023:
Find your customers with data-driven market analysis
Find authoritative marketing partners using data-driven PR
Reach your customers with high quality outreach and credible link-building
What is SEO?
In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.
By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.
Why is SEO important?
There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.
In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.
That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.
The evolution of SEO
SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.
In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.
Google’s rise to power
In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.
Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.
These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.
To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.
The big three: Local, social, mobile
There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.
Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.
As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.
The 2020s, AI, and the future of SEO
We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.
New strategies for new challenges
As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies – such as IncRev – have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.
The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.
The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.
How does SEO work?
Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.
What Google wants
One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.
Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.
Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.
So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.
Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.
Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.
Lastly, Google serves the results by how relevant they are to the customer queries.
What the customer wants
Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.
These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.
SEO components, or how to do SEO
So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:
Technical SEO
On-page SEO
Off-page SEO
Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.
On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.
Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.
To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.
Link-building
The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.
Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.
SEO content
For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.
Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.
As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.
That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.
Keyword research
Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.
The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.
There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.
Brand awareness
Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.
Doing SEO: alone or SEO agency?
As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.
Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.
If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.
Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.
FAQ: Frequently asked questions about SEO
What is SEO?
SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.
What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.
How long does SEO take?
Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.
Why do you need SEO?
SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.
Media Man
The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniqes and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on Twitter, Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".
Monday, January 20, 2025
SEO News: Link Building
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Link Building For SEO
1. Explore websites in your niche that have resource pages or link directories.
2. Reach out to site owners and request inclusion if your content is relevant and valuable.
3. Collaborate with Influencers and Experts in your industry.
4. Partner with influencers or industry experts.
5. Create joint content such as webinars, interviews, or podcasts.
6. Leverage their audience to promote your content, resulting in more backlinks and exposure.
7. Use tools like Google Search Console, Ahrefs, or Moz to track your backlink profile.
8. Monitor changes in rankings and organic traffic.
9. Assess the effectiveness of your link building efforts and adjust your strategy accordingly.
10. Focus on building relationships, providing value, and earning links naturally over time. (Media Man and A.I News)
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SEO. European, Australia, International, Global
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International SEO Strategies: Optimization Tips for Expanding European Businesses to International Markets, Be In Australia, United States and Global Markets Everywhere
Sectors: Pop Culture, Gaming, Tech/Innovation, Sports Business, Lifestyle, b2b
Stepping into the global arena is a big and exciting growth stage for European business. It can help you multiply brand awareness and revenues while also letting you get one step ahead of the competition. Yet, while it is undoubtedly an important step for scaling your company, the big question is – how can you successfully handle expanding business globally?
Apart from conducting thorough market research, adjusting your product/service offering to meet new markets’ needs, and building a thorough marketing tactic, there is one thing businesses often miss out of sight – search engine optimization (SEO). International SEO strategies help you acquire instant visibility in new markets and drive qualified leads right to your website. They can become a powerful yet cost-effective completion to your overall marketing efforts.
In this news article, we’ll guide you through the core stages of SEO for European businesses seeking expansion to help you develop a strategy that brings you to your goals!
Studying the Market and Your Competition
Comprehensive international market research and an in-depth understanding of local competition are the keys to expanding business globally. It can give you the following benefits:
Understanding cultural nuances and location-specific consumer behavior trends.
Understanding the state of competition and defining your company’s viability in the given setting.
Uncovering current market trends and predicting future trends.
Identifying potential risks and challenges caused by region-specific laws, political situations, or economic stability.
Detecting the most profitable markets based on size, demand, and purchasing power.
Conducting thorough research is also crucial for building your European SEO tactic. During market analysis, you can leverage tools like SEMrush or similar to tap into your target market’s SEO specifics. If you aren’t familiar with this tool yet, you can check out SEMrush Review or research similar SEO tools that can aid you in the process.
Once you pick a tool that works for you, use it to conduct:
Competitor analysis in your target area. A competitor analysis tool will help you peep into your direct and indirect competitors’ strategies for dominating search engine result pages (SERPs) in a specific region. This should help you determine gaps and opportunities.
Keyword research. Multilingual keyword research is a pivotal stage in your SEO expansion tactic, as keywords help you appear in relevant SERPs. By researching them in advance, you can outline the key target queries for your future tactic to know what to focus on.
Leveraging Multilingual and International SEO Best Practices
When expanding to new markets, most likely, you will have to engage in multilingual SEO. Simply put, you will have to adjust your tactic to different regions and languages.
So how do you do this? The obvious answer is that you have to translate your site into your target languages. Your first urge might be to translate your entire site, which seems logical as having all your site pages translated should contribute to a consistent user experience. However, the truth is that not all your pages and content might be up-to-date and relevant enough to spend time translating them.
Here is a good roadmap to guide your international search engine optimization content tactic:
First, focus on translating the main pages that people typically visit on your site, such as your homepage, navigation tools/menu, CTAs, etc.
Run an audit to detect which of your pages currently demonstrate the best performance in terms of rankings, traffic, and conversions and translate them as well.
Identify target regions’ top high-volume keywords using international SEO tools and translate pages corresponding to these queries.
Leverage language meta or X tags to translate your content. These bits of code are specifically used to tell search engines which languages your content spans and, hence, help them rank you for global search.
When optimizing old content, keep an eye on any location or culture-specific statements that need to be adapted to resonate with different target audiences.
Create well-optimized localized content crafted specifically to match readers’ needs and pain points across different countries.
Media Man Pro tip: Do not neglect the importance of multilingual keyword research. It’s important to remember that popular queries can vary greatly from one region to another due to their cultural specs. Also, it’s important to note that your primary keywords can have different search volumes and competition when translated into other languages. Hence, conducting thorough research is pivotal for success.
Creating a Strategy for Building Quality Links Internationally
Link-building is a special element of European and global SEO. Since links act as votes of trust for search engines and users, earning them is a good way to establish credibility in new markets. Needless to say, the more credible your brand will look to new audiences, the more likely they will convert.
So, how do you earn quality backlinks from reputable resources from all across the world? There are a few steps you need to take:
Tailor your content to match your target regions’ cultural needs and specs.
Work with professional translators to translate your top-performing pages to your target languages.
Ensure you consistently deliver share-worthy content that offers a unique perspective on the topic, shares unique insights or findings, and deserves to be featured in other articles.
Diversify your content types – leverage how-to’s, evergreen content, case studies, research findings, infographics, and other types of content that frequently receive backlinks.
Using these tips and top-notch content, you can earn links naturally. However, you can leverage additional tricks to speed up the link acquisition process, such as guest posting and building relationships with bloggers and webmasters who can become your potential link donors. To do this, you need to identify the top websites and blogs relevant to your niche in target areas and start seeking opportunities to earn links from them. You can also leverage competitor analysis to see where your competitors get their backlinks from and maybe leverage the same resources for guest blogging.
And don’t forget about collaborating with influencers. These days, social media influencers have a lot of trust from their audience, making them a perfect addition to your global SEO tactic. With their help, you can greatly boost brand awareness and drive many qualified leads while earning your customers’ trust and loyalty across different markets. To use this to your benefit, you need to find global influencers who reach out to your target audiences and seek partnerships with them.
Conclusion
When your business grows into new regions such as Australia and the U.S, this is exciting and, at the same, challenging. Expanding to international markets takes a lot of preparation and consistent work to learn what your target audience in each region needs and ensure you cater to them.
Among different expansion techniques, international search engine optimization plays an important role in getting you in front of new audiences and capturing their attention. Now you know what global SEO software and tactics you need to use to make this a reality. Start using the tips we shared here in practice to dominate global SERPs and expand successfully!
And remember, Media Man: Putting Your Name (And Brand) Out There! (Media Man Editors with A.I assistance)
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Content Strategy
A strong content strategy is important for achieving success in natural SEO. Here are some key points you need to consider:
1. Audience Research: Understand your national audience’s demographics, interests, and pain points. It helps to craft content that resonates with your audience.
2. Keyword Optimization: Conduct thorough keyword research to find the most relevant national keywords. Then, incorporate them naturally into your content.
3. Content Planning: Develop a content calendar outlining topics, formats, and publication schedules to maintain consistency and relevance.
4. High-Quality Content Creation: Focus on producing high-quality, informative, and engaging content. This will help provide value to your audience and encourage social sharing and backlinking.
5. Localized Content: Tailor some content to specific regions within the country to address local interests and preferences. The key is to increase media and audience relevance.
6. Content Distribution: Implement a strategy to distribute your content across various channels. These include your website, social media platforms, email newsletters, and industry-related forums or communities.
7. Content Promotion: Actively promote your content through all social media advertising platforms, influencer partnerships, and more. You can also reach out to industry publications and blogs to increase visibility and attract backlinks.
8. Regular Updates and Maintenance: Continuously monitor and update your content. It helps to make sure it remains relevant and up-to-date with current trends and industry developments.
9. User Experience Optimization: Prioritize the user experience by ensuring your content is easily accessible to everyone. Always make your content mobile-friendly and structured for readability.
10. Analytics and Optimization: Track key metrics such as traffic, engagement, and conversions to measure the effectiveness of your content strategy. Use this data to refine your approach and optimize future content efforts for better results.
Conclusion
In conclusion, mastering Media including Media Man News (media) SEO is extremely important for sustainable online growth in today’s digital landscape.
Businesses can build a strong local, state and international (global) presence, draw in targeted guests, and increase conversions by putting into practice a complete plan that includes keyword research, on- and off-page optimization, content production, and ongoing monitoring and improvement.
As search engines constantly evolve and user behaviors change, staying up-to-date and adapting strategies will be key to enhancing national visibility over time. You will be ready to make use of the full potential of Media Man SEO and pave the way for the long-term success and growth of your business with these strategies.
Sectors include but not limited to online news, pop culture, gaming and casino, combat sports, digital trends, industry and trade events, cryptocurrency, property/real estate, lifestyle and the news media business. (via Media Man with A.I)
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What Is Online Publishing?
If you’re reading this, chances are you’re familiar with at least some basic forms of online publishing. But what is online publishing, exactly?
In the most general sense, online publishing simply refers to any kind of content that’s published and distributed on the internet. This could include anything from blog posts and articles to video content creation and infographics.
But while the definition of online publishing is fairly straightforward, there’s a lot more to it than meets the eye (like: what digital publishing platforms to use). In this complete guide, we’ll take a closer look at everything you need to know about online publishing.
By the end of this article, you should have a firm understanding of what online publishing is and how it can be used to reach your target audience. So let’s get started!
Benefits Of Online Publishing
There are many benefits of online publishing, including:
Reach a global audience: Digital publications will find that they can reach readers all over the world with just a few clicks.
Cost-effective: There are no printing or distribution costs associated with online publishing, so it can be a very cost-effective way to get your work out there.
Immediate feedback: Readers can leave comments and feedback on your work almost immediately, which can be extremely valuable for getting constructive criticism and improving future work.
Increased visibility: E-publishing can help increase the visibility of your work, which can lead to more readers and followers. Folks can find you easily with a wifi connection, even using their smartphone, laptops, or e-reader to access your published content.
Greater control: With online publishing, you have complete control over how your work is presented and distributed, so you can make sure it reaches the right audience.
Monetization: There are plenty of ways to monetize your content, like serving ads on your page to readers, subscriptions-based business models, affiliate marketing links, or sponsored content.
Types Of Content For Online Publishing
There are many different types of content that can be published online, from blog posts and articles to eBooks and audio files. The best way to determine what type of content will work best for your online publication is to consider your audience and what they are looking for. Here are some popular types of content for online publishing:
Blog Posts: Blog posts are a great way to share your thoughts and ideas with the world. They can be about any topic you like, and you can easily incorporate images, videos, and links into your post to make it more engaging.
Articles: Articles are similar to blog posts, but they tend to be more informative in nature. If you have expertise on a particular subject, writing articles can be a great way to share your knowledge with others.
Digital Magazines: Digital or online magazines generally follow the format you would expect from a traditional, in-print magazine…only, they are entirely online. An example would be The Ecclesiestical Review, an arts and culture magazine.
eBooks: eBooks are a great way to share longer pieces of writing with your audience. They can be downloaded and read on various devices, increasing functionality and convenience for busy people who want to learn more about a certain topic.
Audio Files: Audio files are another popular type of content for online publishing. You can create podcasts or simply record yourself talking about a particular subject. This is a great option for people who prefer to listen to information instead of reading it.
Interactive Content: This may include something simple like the ability to “zoom in/out” on a product photo but it can also go more in-depth with multimedia elements. Think: reader instigated animations, parallax scrolling, or embedded tutorials/wizards.
Examples Of Online Publishing
There are a number of different ways that you can publish online, and the method that you choose will depend on your specific goals and needs. Here are some common examples of online publishing:
Blogs: A blog is a personal website or web diary where you can share your thoughts and ideas with the world. You can set up a blog for free using platforms like WordPress or Blogger.
Podcasts: A podcast is audio content usually published on third-party platforms like Spotify or Apple Podcasts. Podcasts are great because they can be collaborative; you can invite guests and experts to join you in discussions.
Social media: Social media platforms like Facebook, Twitter, and Instagram are great ways to share your content with a large audience. You can use social media to promote your blog posts, articles, or other forms of content.
E-commerce: If you sell products or services online, then you’re already engaged in e-commerce publishing for retailers. This type of publishing involves creating product pages, catalogs, descriptions, and other forms of content that help promote and sell your products or services.
Press releases: Press releases are short announcements that are often used to promote events or product launches. They can be published on your website or distributed to news outlets and other websites in an effort to generate publicity for your business.
Apps: You may decide to design and promote your own mobile app, whatever that might look like for your unique product/service. The app then becomes your published content and you would manage and promote it accordingly.
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The List
King and Queen of the Ring
May 25, 2024
Venue: Jeddah Superdome
City: Jeddah, Saudi Arabia
WWE NXT Battleground
June 9, 2024
Venue: UFC Apex
City: Las Vegas, Nevada
WWE Clash at the Castle
June 15, 2024
Venue: OVO Hydro
City: Glasgow, Scotland
WWE Money in the Bank
July 6, 2024
Venue: Scotiabank Arena
City: Toronto, Ontario, Canada
WWE NXT Heatwave
July 7, 2024
Venue: Scotiabank Arena
City: Toronto, Ontario, Canada
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August 3, 2024
Venue: Cleveland Browns Stadium
City: Cleveland, Ohio
WWE Bash in Berlin
August 31, 2024
Venue: Mercedes-Benz Arena
City: Berlin, Germany
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Cryptocurrency News
June 14, 2024
Crypto Bears in charge
Market picture
Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.
Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.
Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.
News background
JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.
According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.
Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse.
Terraform Labs will cease operations and hand over management of the network to the community.
MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."
The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.
Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.
Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia
June 6, 2024
Crown Resorts to become UFC’s @UFC Event Experiences & Entertainment Partner and “Official UFC Fan Hotel” in Australia
UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), today announced Crown Resorts as the “Official UFC Fan Hotel” and the “Official Event Experiences and Entertainment Partner of UFC” in Australia.
Making the announcement today at Crown Melbourne was No.1 UFC featherweight contender and former champion, Alexander Volkanovski; Peter Kloczko, Vice President Australia and New Zealand, UFC; and Crown Resorts CEO, Ciarán Carruthers.
A first-of-its-kind partnership for UFC in Australia, Crown’s resorts in Melbourne, Sydney, and Perth will deliver an exciting program of unique experiences mixing Crown’s diverse on-site offerings with UFC’s year-round calendar. Crown will also play a major role hosting fan activity during UFC event weeks in Australia.
UFC’s economic impact in Australia to date has been significant. UFC 284: MAKHACHEV vs. VOLKANOVSKI in Perth last February featured a sold-out RAC Arena with 14,124 fans in attendance, 63% of which came from outside Western Australia, and generated a $A42.8 million economic impact for the city and surrounding region. The event provided global exposure for Perth and WA, with 44 billion media impressions valued at over $A1 billion. UFC 243: WHITTAKER vs. ADESANYA in Melbourne in 2019 attracted 57,127 fans and generated a $A109.1 million economic impact for the region.
With multi-year deals in place between UFC and the NSW and WA Governments that guarantee multiple blockbuster events in Australia, Crown's partnership with UFC underpins its strategy to help bolster Australia's tourism resurgence by supporting major events that significantly contribute to local economies and attract global audiences.
Perfectly timed with UFC’s return to Perth for UFC 305 at RAC Arena on Sunday, August 18, Crown will be launching exclusive offers and a range of on-site deals to enhance the experience for travelling and local fans.
During UFC’s live events in Australia, Crown will also have a highly visible brand presence in the world-famous Octagon and will be integrated into pay-per-view event broadcasts. The partnership will also feature UFC athlete and talent ambassadors, access to premium UFC event ticketing, hospitality and experiences for VIP and Crown Rewards members, as well as promotion across digital and social media.
“We could not be more excited to partner with Crown Resorts and bring the absolute best of the best to our fans,” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE – TKO.
“UFC is a world leader when it comes to premium live events and our content offerings. Similarly, Crown’s three Australian resorts and their commitment to the guest experience is second to none – it’s a perfect pairing. We look forward to building on this partnership for years to come,” added Smith.
Crown Resorts CEO, Ciarán Carruthers, emphasised that the partnership with UFC marks a significant collaboration, providing Crown guests and members with exclusive, unforgettable UFC experiences that are unavailable elsewhere.
“By teaming up with UFC, Crown is affirming its commitment to offering dynamic experiences that engage global audiences. This partnership represents Crown's dedication to energising communities and driving Australia's tourism resurgence; drawing guests to our cities and to our Crown properties that are renowned as the very best in entertainment, dining and accommodation,” Mr Carruthers said.
Fans can also enjoy all Crown has to offer as the group now boasts the title of Official UFC Watch Party and After Party venues.
Stay tuned for more announcements as UFC builds out the highly anticipated UFC 305 Fight Week Schedule. Fans can register their interest and keep up to date at UFC.com/Perth and book all their accommodation needs with Crown Resorts.
(Source: UFC)
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(Image credit: UFC)
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News Bytes via Media Man
UFC Partners With Crown Resorts (Melbourne, Australia)
WWE NXT Battleground at UFC Apex, Las Vegas this weekend. June 9, 2024
UFC Teams Up With PCYC (Sydney, Australia), as per tip off 6 months ago
UFC Explored Venue Deal With Manly Warringah Leagues Club (Sea Eagles). Brookville, Sydney, Australia
WWE prepares for shows In Glasgow, Scotland and Japan!
WWE NXT ratings up; TNA Wrestling helps keep positive momentum leading into Battleground
Pro wrestling "forbidden door" strategy helps ignite fan and sports media interest; Fresh dream matches!
UFC press conference cancelled in Dublin, Ireland. Numerous political type protests happening in Ireland. UFC staying clear of political drama says Media Man agency
Bare Knuckle Fighting Championship enjoys additional media buzz since Conor McGregor deal announced
WWE Raw broadcast deal on track with Netflix including in Australia
Most Valuable Promotions: Jake Paul receiving alternative fight proposals from would be opponents to replace Mike Tyson, Tyson camp hopeful of Paul fight via Netflix before end of 2024
CBD, Canna, alternative health b2b deals prevent in combat sports sector. Carma prevalent brand with Mike Tyson, Ric Flair, Hulk Hogan...
CBD: Matt Riddle, RVD and Sean Morley also prominent figures with other brands, dispensaries and outlets
Pro wrestling and MMA promotions become more educated about benefits of SEO for websites to drive extra quality traffic, buzz. Helps sell more tickets, merch and grab additional balanced and positive news media coverage
Australian boxing gym exploring potential documentary; Australian, Russian and U.S connection. Stay tuned!
Josh Barnett's Bloodspot aka Bloodsport Bushido big hit with fans and combat sports media in Japan. Ryogoku, Kokugikan, Tokyo - June 22, 2024
Australian based sports agency receives additional government backed support; Need to know basis! More selective of brand partners, affiliates and associates. Under the watercooler!
TMZ Sports becomes even more active in pro wrestling, MMA and boxing coverage
Additional details to follow.
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Cryptocurrency News via Media Man and FxPro
June 14, 2024
Crypto Bears in charge
Market picture
Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.
Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.
Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.
News background
JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.
According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.
Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse.
Terraform Labs will cease operations and hand over management of the network to the community.
MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."
The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.
Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.
Poker/Casino News
Las Vegas
June 14, 2024
World Series Of Poker
Poker superstar in contention for 11th career WSOP victory
Nevada (Las Vegas) - Phil Ivey is in contention for his 11th career World Series of Poker victory. But the poker superstar has two formidable opponents standing in his way. After playing deep into the morning Thursday, action in the star-studded $10,000 buy-in Limit 2-7 Triple Draw Championship Six-Handed event is set to resume at 4 p.m. this afternoon at Horseshoe Las Vegas. The final table will be streamed on PokerGO’s YouTube channel. Ivey is third in chips, trailing Danny Wong and six-time WSOP winner Jason Mercier. The final three players own a combined 17 bracelets, which are awarded for WSOP victories.
Donald Trump talks bitcoin mining and policy at Mar-a-Lago
June 13, 2024
Donald Trump met with leading bitcoin mining executives at the former president's Mar-a-Lago residence Tuesday, engaging with them on related policy issues.
Why it matters: It's the latest development in the presumptive Republican presidential nominee's newfound embrace of the cryptocurrency industry, as he continues to force it into the 2024 election conversation.
Behind the scenes: The mining industry's "Power 30" was in the room, nine to 11 executives from firms collectively representing 30% of the total computing power on the Bitcoin network, according to Jayson Browder, a senior vice president at Marathon Digital, one of the largest publicly-traded mining firms in the U.S.
Executives from Riot Platforms, Terawulf, CleanSpark, Core Scientific, Arkon Energy, Cholla Energy and Exacore were among those in attendance, CNBC reported.
Trump held an Auradine ASIC chip in his hand and was pleased: "He was like, 'Made in America.' Great," Browder said, describing the event for Axios.
Zoom in: Browder described Trump as prepared and informed.
Trump brought up the U.S. Department of Energy's attempt to mandate energy surveys on crypto miners and how crypto prevailed over the Biden administration when one company sued, and won. (The EIA has since decided to temporarily suspend it.)
He also brought up the 30% excise tax the Biden administration proposed for bitcoin miners — based in part to address environmental concerns — in the 2025 budget, Browder said.
Trump spoke of the U.S-China power competition, artificial intelligence, and his desire for the U.S. to be the clear winner in that respect.
Between the lines: "I know what they've been doing to you guys," is the gist of what Trump was trying to convey, according to Browder.
"He understood how bitcoin mining would support these things like AI."
Friction point: The Power 30 impressed upon Trump in the meeting that what they wanted was to be treated fairly, Browder said — something they feel they haven't experienced with the current administration.
Browder said he couldn't speak for the group as to whether they would stand behind Trump in the election, but said that Marathon would engage in the same way with the Biden campaign and the Democratic National Convention if they were "open and willing."
Browder says the group has sought meetings with the Biden administration, but has so far been unsuccessful. (AXIOS)
Full coverage and report via subscription to AXIOS.
https://axios.com/2024/06/13/donald-trump-bitcoin-mining-mar-a-lago
Thursday, May 02, 2024
SEO News Media Blog: Content News Media
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Ways to find unique content ideas from real-life insights
Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.
Marketers often work at a distance from frontline operations.
We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.
We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.
How, then, can you:
Know what to write about?
Insert meaningful insights into your landing pages or ad creative?
Effectively persuade your target audience that you are the clear choice over your competitors?
Digging new wells to find new content
One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources.
Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information.
The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information.
For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have.
Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely.
Here are a few ways to dig new wells to find new content.
1. Source content from employees
The single greatest source of content is from front-line employees. Depending on your business, you might have:
Salespeople
Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.
Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.
Customer service representatives (CSRs)
As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.
If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site.
Those doing the work
Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.
By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.
Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail.
Example of sourcing content from employees
I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.
In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation.
He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.
For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions.
When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions.
2. Source content from current customers
Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process.
If possible, make it a habit to regularly interview some of your current customers. Ask them questions about:
Their pain points.
How they researched options.
What mattered and didn’t matter to them as they made a decision.
You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts.
Example of sourcing content from current customers
A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers.
As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked.
These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams.
Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content.
3. Source content from past customers
Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.
Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service.
Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed.
Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers.
Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.
You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts.
Example of sourcing content from past customers
One time, I was reading reviews for a new client in the home service industry.
A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam.
One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.
When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler.
4. Source content from competitors
A surprising source of content ideas can come from your competitors.
As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts, what can you learn from reading the reviews of your competitors? A lot!
Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.
These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting.
Example of sourcing content from competitors
While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:
A lack of communication.
Misunderstandings about the delivery and installation process.
I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system.
On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked.
Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers.
Dig deeper: Competitor content analysis: Here’s what you can learn
Start creating new content today
To create content that no one is creating, you need to get different sources no one else can get.
Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.
Gain valuable insights to tell your unique story and stand out.